Creator: Michael Jackson and Lionel Richie wrote the song “We Are The World” as a charity single in 1985. It was performed by the supergroup USA for Africa and sold over 20 million copies. The project was instigated by Harry Belafonte and Ken Kragen who selected Jackson and Richie to author the song.
Purpose: The song was created to support African famine relief and followed from the success of Band Aid’s “Do They Know It’s Christmas?”
We Are The World Manifesto
There comes a time when we hear a certain call
When the world must come together as one
There are people dying
and it’s time to lend a hand to life
Their greatest gift of all
We can’t go on pretending day by day
That someone, somewhere will soon make a change
We are all a part of God’s great big family
And the truth, you know,
Love is all we need
[Chorus:]
We are the world, we are the children
We are the ones who make a brighter day
So let’s start giving
There’s a choice we’re making
We’re saving our own lives
it’s true we’ll make a better day
Just you and me
Send them your heart so they’ll know that someone cares
And their lives will be stronger and free
As God has shown us by turning stones to bread
So we all must lend a helping hand
[Chorus]
When you’re down and out, there seems no hope at all
But if you just believe there’s no way we can fall
Let us realize that a change can only come
When we stand together as one
Creator: Kpete on DemocraticUnderground.com Purpose: “to express a feeling of mass injustice, we must not lose sight of what brought us together. We write so that all people who feel wronged by the corporate forces of the world can know that we are your allies.” Manifesto: Declaration of the Occupation of New York City As…
Creator: Birdsong Gregory delivers ‘integrated shopper marketing campaigns to help our clients grow’ and are based in Charlotte, North Carolina. Purpose: A statement of beliefs and views as to how to successfully enhance your marketing and branding in the digital age. Branding Manifesto We have killed the Golden Age of Advertising with our smart phones,…
Creator: Mike Markkula was an investor and for a short time the third partner in Apple with Steve Jobs and Steve Wozniak. Purpose: Markkula wrote this three point call to action as a basic philosophy for the fledgling Apple computer. Manifesto Point No. 1: Empathy Apple should strive for an “intimate” connection with customers’ feelings….
Creator: Jamie Oliver is an internationally known celebrity chef with a passion for good grub and healthy eating. Purpose: The document is a series of recommendations to the Government School Food Policy Review. It’s aim is persuade the government to increase funding for school meals and food education. Manifesto – Foreword “More must be done…
Creator: Geeks are Sexy is a group with the mission to: “Provide up to the minute tech news, reviews and tutorials to our readership, which is mainly composed of IT professionals and computer enthusiasts. Purpose: Facebook has become mainstream and covers a diverse audience too wide for the “normal evolutionary process for polite online behaviour.”…
Creator: “Wikibon is a professional community solving technology and business problems through an open source sharing of free advisory knowledge.” (from their website) Purpose: Business Analytics drives business decisions and the better the date the better the analytical insight. Small data is centrally controlled data. Big data proposes a new way to structure and organisation…
Creator: Greg Strosaker blogs at Predawn Runner. He’s a husband to a paediatrician, father to three boys, product management professional and an age-group competitive marathon runner in Cleveland, Ohio. He runs predawn to fit it into his full life. Purpose: For those who have a full life and want to make your running a bigger…
Creator: Tony Isabella is a four-decade veteran of the comic book industry. Purpose: Because we need better comic books. Manifesto Source Tony Isabella’s Blog Post on his manifesto Article on ComicsBeat.com Tweet This Post
Creator: Peter Armstrong is the Co-founder of Leanpub and Ruboss. He is also the author of several books including Lean Publishing. Purpose: Books and writing are changing. And given most books are written in isolation or in stealth it is easy to write a book that nobody wants to buy/read. The Lean Publishing Manifesto suggests…
