Derek Sivers – A New Kind of Entrepreneur

Derek Sivers - Anything You WantCreator

Derek Sivers the founder of CD Baby once the largest seller of independent music on the web with more than $100 millon in sales for over 150,000 musician clients. He later sold this business for $22 million.

Purpose

Given his success, a lot of people were asking Derek for advice on how to approach their lives or their business. This is his experience and philosophies from the ten years he spent starting and growing a small business.

Manifesto

  • Business is not about money. It’s about making dreams come true for others and for yourself.
  • Making a company is a great way to improve the world while improving yourself.
  • When you make a company, you make a utopia. It’s where you design your perfect world.
  • Never do anything for the money.
  • Don’t pursue business just for your own gain. Only answer the calls for help.
  • Success comes from persistently improving and inventing, not from persistently promoting what’s not working.
  • Your business plan is moot. You don’t know what people really want until you start doing it.
  • Starting with no money is an advantage. You don’t need money to start helping people.
  • You can’t please everyone, so proudly exclude people.
  • Make yourself unnecessary to the running of your business.
  • The real point of doing anything is to be happy, so do only what makes you happy.

Source

In a chapter titled ‘What’s your compass?’ of Derek Sivers’ book Anything You Want he offers the above words as some of his common themes. (Pages 2-3)

Comment

A classic rule based manifesto.

What I like about this one is that it’s a personal manifesto he applied to his own business. As he suggests in his book, “This is most of what I learned in ten years, compacted into something you can read in an hour.” (Page 1)

More

If you want more the sub-title of the book is: 40 Lessons for a new kind of Entrepreneur – read the rest of the book. It’s short, engaging and insightful.

Derek Sivers website – includes links to videos of his presentations

Derek’s most popular presentation – How to start a movement

Ian Berry – Changing What’s Normal

Geoff McDonald – The Expert Manifesto

The Flying Solo Micro and Small Business Manifesto

 

Manifesto for Smarter Working

Creator

Mark Grant, GTM Manager: Digital Workspace Productivity from Dimension Data

Purpose

“Many organisations are being held back from adopting smarter, more flexible ways of working due to their own cultural intransigence.”

“The benefits of flexible and remote ways of working have been well-documented, from increased productivity to improved staff morale. But there remains a tendency among some employers to view such smarter working practices with cynicism and suspicion. For many years it was believed technology was the most significant hurdle to overcome in opening up deskbound office staff to more flexible ways of working.”

Manifesto

Five points we believe employers and employees need to discuss and reach agreement on:

1 We agree the office is just one place we can work

Even the sleekest of offices only suit most of the people, most of the time. There will always be instances where the office isn’t the best environment to work.

2 We do not need excuses to work smarter

Many people feel the need to excuse remote working with reasons unrelated to work, such as waiting in for a plumber. But “I will get more work done, to a higher standard” should be the only reason anybody needs.

3 We know trust isn’t about turning up

Healthy relationships rely on trust earned through mutual respect and value. We shouldn’t have to be in an office for people to trust we’re working.

4 We believe great work can happen any time

When we do our best work is rarely dictated by what time it is. What matters most is delivering the best work possible, with consideration for others involved in the process.

5 We value working smarter over working longer

Being first in and last out doesn’t mean someone is working better or harder. We need to evolve the way we measure performance to focus on productivity, not hours and minutes.

Source

Article by Mark Grant on TheHRDirector.com – June 12, 2018

Comment

This is a great example of a simple five-point manifesto making a complex situation simple and manageable. By offering a handful of principles, a clear set of flexible and innovative actions could follow.

In particular, general rules of thumb are open to interpretation rather than being prescriptive. “We believe great work can happen any time.”

(Right now, I’m writing on a kitchen bench as I house-sit two dogs while I watch the football on a cold and wet Sunday afternoon. Great work? Maybe, may be not. You get the point!)

More

The 37 Signals Manifesto from the book Rework by Jason Fried and David Heinemeier Hansso

Haydn Shaughnessy – The New Work Manifesto

Tim Ferriss – The Four Hour Work Week

 

Expert Manifesto – Seven Ideals

The Expert Manifesto

Creator

The Expert Manifesto was designed by Geoff McDonald. He is the creator of 1000Manifestos.com. Also, the author of The Manifesto Manifesto.

Purpose

The Expert Manifesto outlines the seven ideals of being a business expert. These ideals are for building a profitable global business around your expertise.

Business Experts: The seven ideals for creating your highly profitable global business #manifesto Click To Tweet

Expert Manifesto

  1. Own Your Own Niche: it’s not enough to claim a niche, it’s crucial to own one that you have created.
  2. Attract Your Ideal Clients: why work with just anyone? If you set the goal of having ideal clients you can build a business that serves only them. This is likely to be more profitable and enjoyable.
  3. Unite with a Double Sided Vision: Most mission and vision statements are selfish – they’re all about you and don’t include your clients.
  4. Share a Philosophy to Buy into: Your ideal clients are not buying a mere product or service. To build lifetime loyalty you want them to buy into your philosophy for life, business or success.
  5. Build an Idea that Scales: An expert is an expert because of the things they know and the ideas they create. If your idea doesn’t scale then you severely limit your chances of building a profitable global business.
  6. Play a Game Worth Winning: It must be a game that you and your clients want to win.
  7. Write the Rules for Success: When you write the rules for success then you become the expert in the game.

Source

GeoffMcDonald.com/manifesto

Comment

This is a simple 7-part rule based manifesto for speakers, trainers, coaches, thought leaders, consultants and an internal expert within an organisation.

What do you mean by ‘a Double Sided Vision’? This is an important aspect of creating a manifesto that provokes interest and curiosity.

With the ebook it’s a good example of how a simple manifesto can become a scalable idea. As a manifesto it is a simple 7 line document that could fit neatly on a postcard or a social media image. The ebook shows that once you can easily expand the manifesto into products and services.

More

The Expert Manifesto ebook can be downloaded here: GeoffMcDonald.com/manifesto

 

The Solo, Micro & Small Business Manifesto

Flying Solo - The Solo, Micro & Small Business Manifesto

Creator

The Solo, Micro & Small Business Manifesto was created by Flying Solo – a solo, micro and small business community with headquarters in Sydney Australia.

Purpose

The Solo, Micro & Small Business Manifesto is a summary of “what we believe makes a successful and happy soloist.” A soloist is a person who runs a solo, micro or small business.

Create a business and a life you love: Solo, Micro & Small Business #Manifesto Click To Tweet

The Solo, Micro & Small Business Manifesto

Why I have chosen soloism

  • Unlike employment, soloism allows me to feel liberated not obligated
  • In Soloville the playing fields are perfectly level.
  • Work assumes its proper place alongside the rest of my life.
  • I prefer working in the absence of a formal workplace structure.
  • Soloism allows me to create my own measures of success.
  • I have the freedom to be spontaneous.
  • Soloism enables me to make the most of being myself.
  • I get to keep my priorities at the top of my action list.

Why I am suited to flying solo

  • I maintain a healthy level of self-confidence.
  • I’m self-aware and naturally inquisitive.
  • I enjoy being mentally stimulated.
  • I strive for authenticity and integrity in all I do.
  • I’m proactive and enjoy fully participating.
  • I hold myself accountable and do not make excuses.
  • I am disciplined and responsible with money.

Why it’s so good for me

  • I have the freedom to fully express myself through my work.
  • What I do is totally congruent with who I am.
  • I feel an overriding sense of freedom each and every day.
  • I face my future head-on. There?s no hiding.
  • I do not have to unwind. The pace of my business is the pace of my life.
  • Soloism constantly stretches and challenges my boundaries and limitations.
  • Soloism gives me the confidence to hold my ground.

What I believe

  • I know that if others can do it, I can do it.
  • If this is a ‘job’, it’s a damn fine one!
  • I champion innovation and free thinking.
  • Live for the present and enjoy it to the full.
  • I respect the relationship between beliefs and outcomes and channel my thoughts accordingly.
  • If I?m not passionate about my work, I need to do something else.
  • With the right attitude I?ll be a magnet for inspirational ideas.
  • An inspiring vision must always be at the heart of my solo venture.
  • Being myself is not just good for my soul, it?s good for business.
  • By loving my work I attract opportunities and promote word-of-mouth referrals.
  • It’s better to be heard well by one person than forgotten by five hundred.
  • The secret to managing time is to first know what I?m trying to do with it.

The way I work

  • I run my solo business as I choose.
  • I set my own pace.
  • I engage and participate fully in all that I do.
  • I don’t need permission to take a break from anyone other than me.
  • I don’t need to follow the example of bigger businesses.
  • I focus on what I have, not on what I do not have.
  • I conduct my business from wherever I choose.
  • I freely share my knowledge and wisdom with others.
  • I listen deeply to my clients and prospects, developing genuine empathy with them.
  • I have balance within life and work, not between life and work.
  • I position myself firmly in the flow of ideas, influences and information.
  • I like to get the ear of influential people.
  • I take responsibility for my mistakes.
  • While I may do what others do, I strive to do it better and do it my way.
  • I acknowledge the role of research and development in the evolution of my business.
  • I consider my clients and customers to be my partners.
  • I attach great importance to the relationships around me.
  • I work to surround myself with supporters.
  • I do not binge; I’m consistent in my actions.
  • I know when and where to focus my energies.
  • I know the value of my work and charge accordingly.
  • I have determined my rates and do not work for less.
  • I do not carry junk and clutter in my work.
  • I have a clear means of reviewing my performance and do so regularly.
  • I protect my energy sources by taking breaks.
  • I put myself first.

Source

The Solo, Micro & Small Business Manifesto

Comment

The Solo, Micro & Small Business Manifesto fits beautifully with Principle #5 of the Manifesto Manifesto: ‘Manifestos define us’ in their use of the words ‘soloism’ and ‘soloist’. Whilst they’re not the most elegant words they do give the people who run a solo business a name and an identity. This

I think this manifesto needs an edit. There are some great themes and values here that I resonate with in my solo business. However, it feels like it was created by a committee that couldn’t make a decision. It’s trying to cover too much territory and loses it’s impact. It could be split into several related manifestos or simply edited.

 

Birdsong Gregory Manifesto

Birdsong Gregory Manifesto

Creator: Birdsong Gregory delivers ‘integrated shopper marketing campaigns to help our clients grow’ and are based in Charlotte, North Carolina.

Purpose: A statement of beliefs and views as to how to successfully enhance your marketing and branding in the digital age.

Branding Manifesto

  1. We have killed the Golden Age of Advertising with our smart phones, TiVo, pop-up blockers, and a hundred other new disintermediary tools.
  2. Long live the empowered consumer. Farewell to the quaint notion of a linear path to purchase. That path has become a raging river, and from the high ground, we witness the retail landscape taking new forms.
  3. Moving people from indifference to action has never been easier. Moving people from indifference to action has never been harder.
  4. Until now, marketing has been a department, ads an expensive, inefficient interruption, and brands have taken our loyalty and attention for granted. you have only two choices: evolve or become irrelevant.
  5. Birdsong Gregory celebrates a new era of commerce: one where shoppers make decisions based on objective truth and authentic 1:1 engagement – not empty intrusive promises. Brand equity is built one positive online review at a time, and you will earn my purchase – not buy it.
  6. We believe marketing actually needs to be useful, providing relevant information and meaningful inspiration. In the networked economy, consumers trust consumers more than they trust brands.
  7. Thanks to the Digital Revolution, a brand can deliver a singular message to a specific person at precisely the right time. After all, the Web isn’t just one channel or device. It’s a medium that has inspired a thousand other media.
  8. Another word for creativity? Courage.
  9. We want to help you say and do things that matter. What’s the use of giving a skeptical audience more of the same? Let’s start by being honest and authentic. Let’s create memorable experiences and passionate conversations.
  10. We believe in the limitless potential of the new shopper marketing paradigm. It is time to demolish the walls between what people want and what you have to give them. The essential elements of our work will be originality and excitement.

 

Source

Manifesto on BirdsonGregory.com

 

Mike Markkula: The Apple Marketing Philosophy

Mike Markkula: Apple Marketing Philosophy

Creator: Mike Markkula was an investor and for a short time the third partner in Apple with Steve Jobs and Steve Wozniak.

Purpose: Markkula wrote this three point call to action as a basic philosophy for the fledgling Apple computer.

Manifesto

Point No. 1: Empathy

Apple should strive for an “intimate” connection with customers’ feelings. “We will truly understand their needs better than any other company,” Markkula wrote.

Point No. 2: Focus

To be successful, Apple should center its efforts on accomplishing its main goals, and eliminate all the “unimportant opportunities.”

Point No. 3: Impute

Apple should be constantly aware that companies and their products will be judged by the signals they convey. “People DO judge a book by its cover,” Markkula wrote. “We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities.”

 

Source

Found here: Blog Post by Jason Fell, technology editor of Entrepreneur.com

Original source: Walter Isaacson’s biography of Steve Jobs. Book cover used as image on this page.

 

Wikibon Community: Big Data Manifesto

Creator: “Wikibon is a professional community solving technology and business problems through an open source sharing of free advisory knowledge.” (from their website)

Purpose: Business Analytics drives business decisions and the better the date the better the analytical insight. Small data is centrally controlled data. Big data proposes a new way to structure and organisation data in response to the flood of data now coming from a wide variety of sources such as the internet, mobile devices and other networked devices.

Manifesto (Introduction only)

Big Data is the new definitive source of competitive advantage across all industries. Enterprises and technology vendors that dismiss Big Data as a passing fad do so at their peril and, in our opinion, will soon find themselves struggling to keep up with more foreword-thinking rivals. For those organizations that understand and embrace the new reality of Big Data, the possibilities for new innovation, improved agility, and increased profitability are nearly endless.

Wikibon Community: Big Data Manifesto

Source

Full Manifesto and image from Jeff Kelly on Wikibon.org

 

Peter Armstrong: The Lean Publishing Manifesto

Peter Armstrong: The Lean Publishing Manifesto

Creator: Peter Armstrong is the Co-founder of Leanpub and Ruboss. He is also the author of several books including Lean Publishing.

Purpose: Books and writing are changing. And given most books are written in isolation or in stealth it is easy to write a book that nobody wants to buy/read. The Lean Publishing Manifesto suggests a way around this.

Manifesto (highlights)

Lean Publishing is the act of self-publishing a book while you are writing it, evolving the book with feedback from your readers and finishing a first draft before using the traditional publishing workflow, with or without a publisher.

In short: Lean Publishing is the act of self-publishing an in-progress book.

 

The Lean Publishing How-To Guide for Non-Fiction

Step 1: Blog and Tweet to Find Your Voice and Build An Audience

Step 2: Write the Minimum Viable Book

What’s a Minimum Viable Book? It’s the smallest in-progress subset of your book that you could sell and be able to claim with a straight face that it is worth the money right now.

Step 3: Start Marketing and Selling the In-Progress Minimum Viable Book

Step 4: Finish the First Draft with Constant Feedback from your Readers

Step 5: Polish, Market and Sell the Completed Book, Possibly with a Traditional Publisher

 

Source

Complete Article and Manifesto

 

Velocity Partners: B2B Marketing Manifesto

Velocity Partners: B2B Marketing Manifesto

Creator: Velocity Partners is a consulting-led B2B marketing agency based in Richmond, Surrey (UK).

Purpose: “…the traditional rules of B2B Marketing have been erased and rewritten. Your potential buyers don’t buy the way they used to. Your sales people don’t (and can’t) sell the way they used to – and your competitors don’t compete the way they used to. That’s assuming, of course that you can recognise your competitors, because your prospects have never had more options.

B2B Marketing Manifesto

Velocity Partners identify 6 key staples of B2B Marketing – and make a compelling case for every one of them.

1. Content Marketing: converting your insight into campaigns that change people’s minds

2. Analytics: measuring everything that moves in your marketing (and the stuff that doesn’t)

3. A/B Testing: backing your hunches with real-life data – and responding accordingly

4. Lead Nurturing: cultivating your prospects until they are ready to take the next step in their buying journey with you

5. Search: getting found using the terms your prospects use when they go looking for answers

6. Community: hanging out (and contributing) in the places where your prospects go for trusted advice

 

Source

Complete Article by Bob Apollo on MyVenturePad.com – 20 September 2011

Get the Complete Manifesto Here – you’ll have to register

Velocity Partners UK website

 

 

 

David G Cohen: The Mentor Manifesto

David G Cohen: Mentor Manifesto

Creator: David Cohen is the founder and CEO of TechStars, a mentorship-driven seed stage investment program for Internet startups.

Purpose: What does it take to be a great mentor?

Manifesto

• Be socratic.

• Expect nothing in return (you’ll be delighted with what you do get back).

• Be authentic / practice what you preach.

• Be direct. Tell the truth, however hard.

• Listen too.

• The best mentor relationships eventually become two-way.

• Be responsive.

• Adopt at least one company every single year. Experience counts.

• Clearly separate opinion from fact.

• Hold information in confidence.

• Clearly commit to mentor or do not. Either is fine.

• Know what you don’t know. Say I don’t know when you don’t know. “I don’t know” is preferable to bravado.

• Guide, don’t control. Teams must make their own decisions. Guide but never tell them what to do. Understand that it’s their company, not yours.

• Accept and communicate with other mentors that get involved.

• Be optimistic.

• Provide specific actionable advice, don’t be vague.

• Be challenging/robust but never destructive.

• Have empathy. Remember that startups are hard.

 

Source

Blog post on DavidGCohen.com – 28 August 2011.