Purpose: The song was created to support African famine relief and followed from the success of Band Aid’s “Do They Know It’s Christmas?”

We Are The World Manifesto

There comes a time when we hear a certain call
When the world must come together as one
There are people dying
and it’s time to lend a hand to life
Their greatest gift of all

We can’t go on pretending day by day
That someone, somewhere will soon make a change
We are all a part of God’s great big family
And the truth, you know,
Love is all we need

[Chorus:]
We are the world, we are the children
We are the ones who make a brighter day
So let’s start giving
There’s a choice we’re making
We’re saving our own lives
it’s true we’ll make a better day
Just you and me

Send them your heart so they’ll know that someone cares
And their lives will be stronger and free
As God has shown us by turning stones to bread
So we all must lend a helping hand

[Chorus]

When you’re down and out, there seems no hope at all
But if you just believe there’s no way we can fall
Let us realize that a change can only come
When we stand together as one

[Chorus]

Source

We Are The World on Wikipedia

Video on You Tube

Lyrics for We Are The World from AZLyrics.com

Purpose: “to express a feeling of mass injustice, we must not lose sight of what brought us together. We write so that all people who feel wronged by the corporate forces of the world can know that we are your allies.”

Manifesto: Declaration of the Occupation of New York City

As we gather together in solidarity to express a feeling of mass injustice, we must not lose sight of what brought us together. We write so that all people who feel wronged by the corporate forces of the world can know that we are your allies.

As one people, united, we acknowledge the reality: that the future of the human race requires the cooperation of its members; that our system must protect our rights, and upon corruption of that system, it is up to the individuals to protect their own rights, and those of their neighbors; that a democratic government derives its just power from the people, but corporations do not seek consent to extract wealth from the people and the Earth; and that no true democracy is attainable when the process is determined by economic power. We come to you at a time when corporations, which place profit over people, self-interest over justice, and oppression over equality, run our governments. We have peaceably assembled here, as is our right, to let these facts be known.

They have taken our houses through an illegal foreclosure process, despite not having the original mortgage.

They have taken bailouts from taxpayers with impunity, and continue to give Executives exorbitant bonuses.

They have perpetuated inequality and discrimination in the workplace based on age, the color of one’s skin, sex, gender identity and sexual orientation.

They have poisoned the food supply through negligence, and undermined the farming system through monopolization.

They have profited off of the torture, confinement, and cruel treatment of countless nonhuman animals, and actively hide these practices.

They have continuously sought to strip employees of the right to negotiate for better pay and safer working conditions.

They have held students hostage with tens of thousands of dollars of debt on education, which is itself a human right.

They have consistently outsourced labor and used that outsourcing as leverage to cut workers’ healthcare and pay.

They have influenced the courts to achieve the same rights as people, with none of the culpability or responsibility.

They have spent millions of dollars on legal teams that look for ways to get them out of contracts in regards to health insurance.

They have sold our privacy as a commodity.

They have used the military and police force to prevent freedom of the press. They have deliberately declined to recall faulty products endangering lives in pursuit of profit.

They determine economic policy, despite the catastrophic failures their policies have produced and continue to produce.

They have donated large sums of money to politicians supposed to be regulating them. They continue to block alternate forms of energy to keep us dependent on oil.

They continue to block generic forms of medicine that could save people’s lives in order to protect investments that have already turned a substantive profit.

They have purposely covered up oil spills, accidents, faulty bookkeeping, and inactive ingredients in pursuit of profit.

They purposefully keep people misinformed and fearful through their control of the media.

They have accepted private contracts to murder prisoners even when presented with serious doubts about their guilt.

They have perpetuated colonialism at home and abroad. They have participated in the torture and murder of innocent civilians overseas.

They continue to create weapons of mass destruction in order to receive government contracts. *

 

To the people of the world,

We, the New York City General Assembly occupying Wall Street in Liberty Square, urge you to assert your power.

Exercise your right to peaceably assemble; occupy public space; create a process to address the problems we face, and generate solutions accessible to everyone.

To all communities that take action and form groups in the spirit of direct democracy, we offer support, documentation, and all of the resources at our disposal.

Join us and make your voices heard!

*These grievances are not all-inclusive.

http://nycga.cc/

Source

Thanks to Bill Jennings for sharing this one.

Discussion Board Item on DemocraticUnderground.com – Posted 30 September 2011

Related to this manifesto: The Occupy Wall Street Manifesto

The image is the Occupy Wall Street Poster, sourced at Forbes.com in an article by James Marshall Crotty

Creator: Birdsong Gregory delivers ‘integrated shopper marketing campaigns to help our clients grow’ and are based in Charlotte, North Carolina.

Purpose: A statement of beliefs and views as to how to successfully enhance your marketing and branding in the digital age.

Branding Manifesto

1. We have killed the Golden Age of Advertising with our smart phones, TiVo, pop-up blockers, and a hundred other new disintermediary tools.
2. Long live the empowered consumer. Farewell to the quaint notion of a linear path to purchase. That path has become a raging river, and from the high ground, we witness the retail landscape taking new forms.
3. Moving people from indifference to action has never been easier. Moving people from indifference to action has never been harder.
4. Until now, marketing has been a department, ads an expensive, inefficient interruption, and brands have taken our loyalty and attention for granted. you have only two choices: evolve or become irrelevant.
5. Birdsong Gregory celebrates a new era of commerce: one where shoppers make decisions based on objective truth and authentic 1:1 engagement – not empty intrusive promises. Brand equity is built one positive online review at a time, and you will earn my purchase – not buy it.
6. We believe marketing actually needs to be useful, providing relevant information and meaningful inspiration. In the networked economy, consumers trust consumers more than they trust brands.
7. Thanks to the Digital Revolution, a brand can deliver a singular message to a specific person at precisely the right time. After all, the Web isn’t just one channel or device. It’s a medium that has inspired a thousand other media.
8. Another word for creativity? Courage.
9. We want to help you say and do things that matter. What’s the use of giving a skeptical audience more of the same? Let’s start by being honest and authentic. Let’s create memorable experiences and passionate conversations.
10. We believe in the limitless potential of the new shopper marketing paradigm. It is time to demolish the walls between what people want and what you have to give them. The essential elements of our work will be originality and excitement.

Source

Manifesto on BirdsonGregory.com

Creator: Mike Markkula was an investor and for a short time the third partner in Apple with Steve Jobs and Steve Wozniak.

Purpose: Markkula wrote this three point call to action as a basic philosophy for the fledgling Apple computer.

Manifesto

Point No. 1: Empathy

Apple should strive for an “intimate” connection with customers’ feelings. “We will truly understand their needs better than any other company,” Markkula wrote.

Point No. 2: Focus

To be successful, Apple should center its efforts on accomplishing its main goals, and eliminate all the “unimportant opportunities.”

Point No. 3: Impute

Apple should be constantly aware that companies and their products will be judged by the signals they convey. “People DO judge a book by its cover,” Markkula wrote. “We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities.”

Source

Found here: Blog Post by Jason Fell, technology editor of Entrepreneur.com

Original source: Walter Isaacson’s biography of Steve Jobs. Book cover used as image on this page.

Creator: Jamie Oliver is an internationally known celebrity chef with a passion for good grub and healthy eating.

Purpose: The document is a series of recommendations to the Government School Food Policy Review. It’s aim is persuade the government to increase funding for school meals and food education.

Manifesto – Foreword

“More must be done to invest in an all-round food education for our kids; one that includes learning about where food comes from and how it’s grown as well as the hands-on experience of cooking in the classroom.

I strongly believe that teaching our kids these life skills gives them the best start in life, for their own health, the health of their kids and their kids’ kids.

And if our kids are also getting a tasty, nutritious meal at lunchtime, their prospects are even better.

It’s been proven time and time again during the last five years that a healthy school meal improves a child’s ability to learn and do well at school.

We can’t ignore that; we must continue to feed our children better, even better.

We must invest in our kids; they are the future and they deserve it.”

 

Key Points

1. More money for school food
2. Nutritional standards for all schools
3. Teach kids about food
4. Provide training for teachers
5. Every school a food-growing school
6. Creative capital funding guidance
7. Ofsted (food inspections)
8. Pupil premium to give poorer pupils access to good food

Source

Found here: Edexec.co.uk – includes link to download complete manifesto

More here at JamieOliver.com and the Jamie Oliver Foundation

Creator: Geeks are Sexy is a group with the mission to: “Provide up to the minute tech news, reviews and tutorials to our readership, which is mainly composed of IT professionals and computer enthusiasts.

Purpose: Facebook has become mainstream and covers a diverse audience too wide for the “normal evolutionary process for polite online behaviour.”

Facebook Etiquette Manifesto

1) When you reply to an event invitation, you have three options: Yes, No and Maybe. Take note of the last one and use it properly. If you say Yes, you are committing to coming to the event in exactly the same way as if you’d agreed in person. Of course you aren’t forced to turn up, but it’s the level of commitment at which you should be sending a text or e-mail if you have to cancel. If you aren’t sure you’ll be able to make it — or if you’re just too polite to say no or ignore the invite — then use the Maybe option.

2) If you make a friend request to somebody you don’t know in person, include a line explaining who you are. Don’t just randomly attempt to add people without explanation, and remember that if you know somebody only through online activity elsewhere, they may not recognize your real name.

3) Don’t tag people in potentially embarrassing photographs without asking them first. You might not see anything wrong with that snapshot from the tequila bar, but if your friend has just applied for a job as a teacher or lawyer, there’s a good chance the potential employer will see the pic before your friend can frantically untag it.

4) Keep an eye on your own profile and wall to see what’s getting posted there automatically by applications you’ve signed up to. Disable any automatic posts that either appear several times a day or have no genuinely useful information for anyone. If you still need to use a particularly post-heavy application, you may be able to tweak it to control exactly what it posts by editing the settings at http://www.facebook.com/settings/?tab=applications.

5) Before cutting and pasting a status update, check whether it’s true and whether it’s helpful. 93% of people won’t even bother to find out if statistics they quote are legitimate. Will you be in the 7% who do?

6) Assume that anything you post on somebody’s wall will be seen by every single person they know in the world. Don’t rely on them having set their privacy settings properly: even if they have, Facebook’s probably reset the defaults without telling them three times today already.

7) If you’ve got something to say to one person and it doesn’t need to be seen to anyone else, send them a message rather than posting it on their wall. Even if you don’t unintentionally embarrass them or create an awkward situation, posting personal messages on walls just clogs up other people’s news feeds.

8) Above all else, never ever post a status update that involves a countdown using the unit of “sleeps.”

Source

Posted on GeeksAreSexy.net

Purpose: Business Analytics drives business decisions and the better the date the better the analytical insight. Small data is centrally controlled data. Big data proposes a new way to structure and organisation data in response to the flood of data now coming from a wide variety of sources such as the internet, mobile devices and other networked devices.

Manifesto (Introduction only)

Big Data is the new definitive source of competitive advantage across all industries. Enterprises and technology vendors that dismiss Big Data as a passing fad do so at their peril and, in our opinion, will soon find themselves struggling to keep up with more foreword-thinking rivals. For those organizations that understand and embrace the new reality of Big Data, the possibilities for new innovation, improved agility, and increased profitability are nearly endless.

Source

Full Manifesto and image from Jeff Kelly on Wikibon.org

Creator: Greg Strosaker blogs at Predawn Runner. He’s a husband to a paediatrician, father to three boys, product management professional and an age-group competitive marathon runner in Cleveland, Ohio. He runs predawn to fit it into his full life.

Purpose: For those who have a full life and want to make your running a bigger part of it, without having to sacrifice the other things that matter to you.

The Running Manifesto

Every run has a purpose. There is no room for zombie shuffles.

Banish the snooze button. You’ll appreciate the advice in two hours.

Busy streets are not busy at 4:30AM. Get at it.

Fear and frustration lead to the dark side. Embrace it. The dark side is good for runners.

If you are thinking about your pace, increase it. There is plenty of time when you are not thinking about your pace.

Uphills separate the contenders from the pretenders. You’re going to be tired anyway, why not push it.

Downhills are for dreaming. But you better make it quick.

Cross-training is like Chinese food. I’m hungry again in an hour.

I do speed work on Monday. It’s now the best day of the week.

Negative splits are nirvana, but going out too fast teaches you how fast you can go.  Sacrifice to learn.

Some days, all directions will be uphill and into the wind. Deal with it.

Snow and ice are an opportunity to practice precise footing. They are not an excuse.

Rest days are luxuries. I hate luxury.

Two roads diverged in a wood, and I– I ran the one less traveled by, then I ran the other one. And that has made all the difference. (with apologies to Robert Frost)

Source

The Running Manifesto on PreDawnRunner.com

Image: Greg in action, borrowed from his website.

Purpose: Because we need better comic books.

Manifesto

Source

Tony Isabella’s Blog Post on his manifesto

Article on ComicsBeat.com

Creator: Peter Armstrong is the Co-founder of Leanpub and Ruboss. He is also the author of several books including Lean Publishing.

Purpose: Books and writing are changing. And given most books are written in isolation or in stealth it is easy to write a book that nobody wants to buy/read. The Lean Publishing Manifesto suggests a way around this.

Manifesto (highlights)

Lean Publishing is the act of self-publishing a book while you are writing it, evolving the book with feedback from your readers and finishing a first draft before using the traditional publishing workflow, with or without a publisher.

In short: Lean Publishing is the act of self-publishing an in-progress book.

The Lean Publishing How-To Guide for Non-Fiction

Step 1: Blog and Tweet to Find Your Voice and Build An Audience

Step 2: Write the Minimum Viable Book

What’s a Minimum Viable Book? It’s the smallest in-progress subset of your book that you could sell and be able to claim with a straight face that it is worth the money right now.

Step 3: Start Marketing and Selling the In-Progress Minimum Viable Book

Step 4: Finish the First Draft with Constant Feedback from your Readers

Step 5: Polish, Market and Sell the Completed Book, Possibly with a Traditional Publisher

Source

Complete Article and Manifesto