Creator: Mike Markkula was an investor and for a short time the third partner in Apple with Steve Jobs and Steve Wozniak. Purpose: Markkula wrote this three point call to action as a basic philosophy for the fledgling Apple computer. Manifesto Point No. 1: Empathy Apple should strive for an “intimate” connection with customers’ feelings….
Tag Archive: Apple
Apple: Here’s to the Crazy Ones
Creator: Advertising agency TBWA/Chiat/Day (1997) Purpose: Promotional Campaign as a series of television and print commercials. Manifesto Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo….
