Community Engine Culture, People and Core Values

Stephen Johnson: The Third Place Manifesto

Creator: Community Engine: provides social media, membership management & community engagement technology, products and services for all types of organisations, including business, government and the not-for-profit sector.

Purpose: To build a successful organisation.


Our Culture and People

We’re a smart, creative and agile group of people, with a relentlessly positive culture that supports rapid change and fast growth.

We have a track record of achieving big things. How do we manage it? By openly recognising and addressing the challenges that face us.

Get used to learning by doing. We keep our business agile by practicing the art of achieving clarity through action – by acting, reflecting and reacting rapidly.

We believe simplicity is everything. From the way we engage with customers to the way we design, build and support our software – we look to simplify. We even made it a verb: to ‘simplicate’.

Our core values, simply stated

We make software with a purpose.

Social networking software has the power to improve the way we live, work and play. Our mission is to put the power of social network publishing into the hands of the community, for the benefit of all.

We work with – not for – Community Engine.

We make software for collaboration and we collaborate at work and with our customers.

We seek to ‘simplicate’ everything.

From the way we engage with our customers to the way we design, build and support our software; we look to simplify. Simple is strong, easy to grasp and quick to learn. Simple scales rapidly, and we grow fast.

We seek clarity through action.

We believe in the power of doing, so get stuck in and have a go. Through experimentation, risk and measurement we learn more, faster, about what works better.

We are relentlessly positive.

We believe every challenge contains an opportunity. It may be wrapped in many layers of cheap, nasty paper, but it’s in there.

We employ self-sustaining people.

We employ the brightest talent, provide them with a collaborative and supporting environment and allow them to grow.

Customers matter.

Our customers give us their time, money and trust. In return, we owe them great service, intuitive products and respect.



Matt Sweeney: The Geek Culture Manifesto

The Geek Culture Manifesto

Creator: Matt Sweeney, database programmer and author of free_geek (because cool kids are boring)

Purpose: Promotion of geek culture as a separate and distinct culture.

The Geek Culture Manifesto

To whom it may concern,

This is ours. It is by us, for us, and about us. You are more then welcome to indulge in our world if you want, but you must understand that it is our world. There is no use in ridiculing our actions. If you do not understand what we are doing, then you are not one of us, and so this is not for you. Your ridicule only proves just how out of step you are with us. It only serves to show that you don’t get it.

What we do is not a joke, except when it is. It is not parody, except when it is. It makes sense to us and that is all it needs to do. This is not something that we will translate for you. We will not explain it to you. Not out of spite, but because it is something that you can only understand if you are one of us.

If you can not understand why we do what we do, then that is fine. This is not meant for you, it is meant for us. We do not ask you to understand. We do not ask you to come to terms with what we are doing. We simply ask that you leave alone those things that you do not understand. Pretend that we do not exist, that is fine with us. Do not try to explain us though. Do not try to understand where we come from or what motivates us. If you are not one of us, then you will never understand these things.

This is ours. It will always be ours. You will never grok it, unless you become one of us. Do not try to make it yours. Do not try to co-opt it for your own ends. If it inspires you to create your own thing, then fine. The thing that you create though is not the thing we have created. Do not pretend otherwise.

You are welcome to join us. Otherwise, leave us alone.

The Geek Community



Lululemon Athletica

Lululemon Athletica Manifesto

Creator: Lululemon Athletica
Purpose: A set of phrases that guides the culture of the organisation.


Selected Manifesto extract…

•    Do one thing a day that scares you.
•    Life is full of setbacks. Success is determined by how you handle setbacks.
•    Your outlook on life is a direct reflection of how much you like yourself.
•    Stress is related to 99% of all illness.
•    Jealousy works the opposite way you want it to.
•    Friends are more important than money.
•    Living in the moment could be the meaning of life.
•    Visualize your eventual demise. It can have an amazing effect on how you live for the moment.
•    Practice yoga so you can remain active in physical sports as you age.
•    Dance, sing, floss and travel.
•    Children are the orgasm of life.
•    Sweat once a day to regenerate your skin.
•    What we do to the earth we do to ourselves.
•    The pursuit of happiness is the source of all unhappiness.


Full Manifesto: