Ian Berry: Changing What’s Normal Manifesto

Changing Whats Normal Manifesto

Creator: Ian Berry (2011), change master and founder of Difference Makers.

Purpose: “I wrote this manifesto because I am tired of the status quo and want to co-create a new world.”

Changing What’s Normal Manifesto

  1. The narrower the gap between what we know and what we do, the more fulfilled life we live, and the greater influence we exert
  2. I’m not normal and neither are you! Instead we are all one-of-kind human beings
  3. Change is normal yet it changes what’s normal
  4. The greatest change I have witnessed in my life is society becoming part of the economy.  Social entrepreneurs are leading the way to reversing this.  Success  will mean we have stepped back from the brink of destroying ourselves and our planet
  5. Trying to change other people is futile and is a slippery slope to self-destruction.  The good news is we can inspire others to change themselves by being change masters ourselves
  6. Change is personal first, local second, national third, and international fourth.  Ignoring this order means the great challenges we must overcome to survive and thrive remain challenges
  7. Change begins with what our philosophies about change are and then with intention or purpose which is followed by feelings, thoughts, and behaviour. To focus on behaviour change without aligned philosophies, intention, feeling, and thinking means no long-term behaviour change
  8. Change is social, environmental, economic, technological, spiritual, scientific, and universal, all at the same time
  9. Change is a process and a never-ending journey
  10. Change is pull more than push
  11. Change is both/and, never either/or
  12. Change is simple, which usually doesn’t mean easy
  13. Change is easier when it is driven by enlightened self-interest
  14. Change means why comes before how and how before who, what, and when
  15. Change that inspires and really matters has much to do with appreciating people when they excel and helping them to be accountable when performance is less than agreed it should be.

Source

Ian Berry Website: http://www.ianberry.biz