37 Signals Manifesto

37 Signals Manifesto - Rework

Creator: Jason Fried and David Heinemeier Hansson are the founders of software company 37signals and authors of the book Rework. This manifesto was originally posted on their website from 1999-2001.

Purpose: It’s a collection of 37 nuggets of online philosophy and design wisdom. It’s a great introduction to the 37signals’ school of thought and a fun, quick read to boot.

37signals Manifesto

  1. We See People
  2. Manager of External Reporting
  3. <blink>12:00</blink>
  4. Not Full Service
  5. Size Does Matter
  6. $6,000,000,000
  7. Are They Experienced?
  8. Experience
  9. And I Quote
  10. Refugees
  11. Copy Righting
  12. Occam’s Razor
  13. Eight Seconds
  14. Breadcrumbs
  15. 83%?!
  16. Short Story
  17. No Awards Please
  18. eNormicon.com
  19. Suits Who?
  20. Sloganeering
  21. A not “Q”
  22. B2whatever
  23. Sightings
  24. My Cousin’s Buddy…
  25. Just Because You Can…
  26. Make it Useful
  27. Simplicity by Design
  28. Tulipomania
  29. Linkin’ Logs
  30. ASAP
  31. Reference
  32. Highest
  33. What’s in a Name?
  34. Our Team
  35. We Come in Peace
  36. Signal vs. Noise
  37. SETI


Complete manifesto with descriptions on each item

‘Rework’ the book on Amazon

Image from Book Cover

Haydn Shaughnessy: The New Work Manifesto

The New Work Manifesto

Creator: Haydn Shaughnessy writes for Forbes.com about Innovation within the New Economy.

Purpose: The stats show that unto 66% of US workers are actively dis-engaged with their work. That means only 33% are! Thus the search for meaning and empowerment from ‘unconventional’ sources.

The New Work Manifesto: Be Unconventional (Selection)

People are busy adding unconventional twists to their lives and their narratives, building twists like minimalism, reducing our dependency on material possessions – there’s a list of minimalist growth indicators here; or it’s about collective as well as personal innovation: looking for ways to engage, transitioning the relationship between the town and the countryside – or the wacky art allied to gardening, the vegan tattoo, or the conventionally unconventional like the street food movement.

The New Work Manifesto is I want to do it my way. This is not just or even a Gen Y phenomenon. It is a story that 66% of us might want to tell. So how do we reconcile people’s desire for personal innovation with the enterprise’s need for innovative people and ideas?

A couple of years ago I interviewed an artist at the Disonancias project which arranges artist residencies inside Spanish companies. Her observation of working in a company? Everything I proposed they found a way to cut.

As an artist she was accustomed to starting small and growing a creative work. In business she started small and still got cut.

Enterprise leaders need to look to how people are innovating and creating and then set out how they want to interact with the workforce. We have to take the personal seriously.



Full Article on Forbes.com: The New Work Manifesto: Be Unconventional, 24 June 2011

Image from Daylife: Job Seekers waiting to talk to employment agencies.



Bre Pettis and Kio Stark: The Cult of Done

Bre Pettis and Kio Stark, The Cult of Done

Creator: Bre Pettis and Kio Stark
Purpose: To get things done!


The Cult of Done

1.    There are three states of being. Not knowing, action and completion.
2.    Accept that everything is a draft. It helps to get it done.
3.    There is no editing stage.
4.    Pretending you know what you’re doing is almost the same as knowing what you are doing, so just accept that you know what you’re doing even if you don’t and do it.
5.    Banish procrastination. If you wait more than a week to get an idea done, abandon it.
6.    The point of being done is not to finish but to get other things done.
7.    Once you’re done you can throw it away.
8.    Laugh at perfection. It’s boring and keeps you from being done.
9.    People without dirty hands are wrong. Doing something makes you right.
10.    Failure counts as done. So do mistakes.
11.    Destruction is a variant of done.
12.    If you have an idea and publish it on the internet, that counts as a ghost of done.
13.    Done is the engine of more.


Website: http://www.brepettis.com/blog/2009/3/3/the-cult-of-done-manifesto.html

The Four Hour Work Week

Timothy Ferriss, The Four Hour Work WeekCreator: Timothy Ferriss and published as a book, The Four Hour Work Week .

Purpose: Have us rethink our 9-5 Monday to Friday, live for the weekend deferred lifestyle.


Tim Ferriss’ book title is a great manifesto snapshot:

The Four Hour Work Week : Escape the 9-5, live anywhere and join the new rich.

Ferriss calls for an end to:

  • The 40 hour work week
  • The live for the weekend culture that works five days then has only two days off
  • And an end to the live-to-work deferred lifestyle. Why work the best years of your life? Why die waiting to retire? Or why retire and be too old to do anything?

Tim’s deal is er… TIM’s DEAL. He identifies three lifestyle currencies that you need to manage to live your ideal lifestyle:

  1. Time (Non-renewable)
  2. Income
  3. Mobility

And he has identified four ranked, intra-dependent steps:

  1. Define : Define your ideal lifestyle.
  2. Eliminate : Eliminate everything extraneous.
  3. Automate : Build an automatic, sustainable source of income.
  4. Liberate : Be mobile and free yourself from your location.


Book Website: http://www.fourhourworkweek.com/
For a great summary of Ferris’ manifesto, grab the Book Rapper issue The Four Hour JOLT!