The Museum of Contemporary Art Australia
(MCA) is Australia’s leading
museum dedicated to exhibiting, collecting and interpreting the work of today’s
“We celebrate the work
of living artists, bringing exceptional exhibitions of international and
Australian art to as many people as possible – welcoming over a million
visitors each year – in the belief that art is for everyone.”
Contemporary art matters. It stimulates the
imagination, creatively engages our senses and has the power to transform
Our vision is to make contemporary art and
ideas widely accessible to a range of audiences through the presentation of a
diverse program of exhibitions and special events, both onsite and offsite.
From major thematic exhibitions and solo surveys of established artists, to new
work by emerging artists, touring exhibitions and community-led projects
through C3West, we strive to cover the range and diversity of contemporary art.
Our creative learning
manifesto is a set of values and concepts that guide the development and
delivery of all learning programs that we offer.
Art is for everyone Art does not discriminate. Art reaches beyond age, ability, experience, education, gender, culture and language.
Artists at the heart Artists are experts in their field. When it comes to imagination, risk-taking, skills and ideas, an artist’s practice makes a remarkable model for creative learning.
Look and think in new ways Artists invite us to be creative and critical thinkers, to understand art, ourselves and our world in exciting new ways.
Colour outside the lines Contemporary art gives us an opportunity to step outside of our comfort zone, to rethink the rules, take risks and imagine the impossible.
Play with process over product Art-making is a space for playing and experimenting with materials, techniques, ideas and possibilities. The process itself can be more engaging than the final outcome.
Bring your own story, take fresh meaning Everyone brings their own story to art, making connections to their own life experience.
ALL DIGITAL a European association based in
Brussels and represents over 25,000 digital competence or training centres. Previously,
they were known as Telecentre Europe.
The Digital Competences Manifesto was first
presented at the ALL DIGITAL General Assembly in May 2019, and after the
extensive consultation with ALL DIGITAL members was adopted by the Board and
then presented at the ALL DIGITAL Summit in Bologna on 11 October 2019.
Why We Exist
We focus to support Europeans that have an
insufficient level of digital skills. That means that they’re having less
chances to find work, to use online services, to have a better quality of life,
to be included in today’s society.
What we believe in
We believe that every European should be
able to exploit the benefits and opportunities created by digital transformation.
How we work
We empower our member organisations
representation non-formal education providers to support millions of Europeans
to success in the digital transform by providing them with training and advice.
“Digital competences are necessary in all
aspects of life, whether they are social or personal, relate to labour or
leisure, in any sector, public or private. IMPROVED CITIZENSHIP IS THE PRIMARY AIM
OF DEVELOPING DIGITAL COMPETENCES. It is our conviction that the education and
training (ET) on digital competences need a more consistent approach and a
cohesive European system of delivery. That is why we have worked with our
network of digital competence centres and relevant expert organisations on a
Manifesto on digital competences.
This manifesto contains a series of key
principles and recommendations on how to maximise the impact of education and
training, as powerful instruments towards a continuous development of digital
competences for the European citizens.”
The manifesto is currently endorsed by 44
agencies from European countries.
The Manifesto contains
a series of key principles and recommendations under five main areas on how to
maximise the impact of education and training, as powerful instruments towards
a continuous development of digital competences for the European citizens:
1. The education and training offer 2. Access to education and training 3. Quality of education and training 4. European homogeneous validation 5. Sustainability and development
The Manifesto is the
result of a grassroots movement in Europe, but we
believe it speaks to everyone and everywhere, and ALL DIGITAL is ready to start a dialogue
and engage in common actions with partners around the world.
This is a great example of how I believe organisations
should incorporate multiple manifestos into their vision creation and business
strategy. (It also fits for individuals.)
The first level is the fundamental and
ongoing reasons that underpin the purpose of the organisation. For ALL DIGITAL,
they have neatly defined this at three levels:
Why We Exist
What we believe in
How we work
This example is particularly good because
these three elements have all been stated in only 1-2 sentences. This shows a
clear and precise focus.
The second level is that of a campaign, project or game that translates the reason for being into a direct and typically shorter-term focus – The ALL DIGITAL manifesto.
This includes inviting endorsements and support for their manifesto.
One is enduring and unlikely to change. The
other is more specific and usually has a time-frame to achieve a specific
Startup Manifesto – a Europe based call for supporting startups to take advantage of digital transformation
“Company values provide the guiding light
for our vision”
the value of the cloud. We meet you where you are and get you where you need to
go, helping you realize the power of digital transformation without the
complexity and expense of managing it on your own.
We deliver unbiased
expertise through our comprehensive portfolio of managed services — across
applications, data, security and infrastructure on the world’s leading cloud
platforms — with proven results.
And we wrap all of our
services in Fanatical Experience™: the proactive, results-obsessed approach to
serving customers that has driven us for two decades.”
Fanatical support in all we do Results first, substance over flash Committed to greatness Full disclosure and transparency Passion for our work Treat fellow Rackers like friends and family
I’m a fan of having values and identifying
what’s important to you.
I’m not a fan of the way they are typically
used – particularly in organisations.
Too often I see a handful of words written
on a website or even in the foyer of the main office that say grand things
like: We value integrity, honesty, self-reliance…
But that is all. The values are never seen
or heard of again.
If you simply leave your values at the
level ‘a word’ then the meaning and benefit of having them is lost because no
one knows what they mean and nobody lives true to them.
The Rackspace values are at least a short
phrase. They provide greater context and sharper intent than a single word. For
instance, ‘fanatical support’ is a clear intent. It’s not just ‘support’; it’s
Also, I love the naming of their community:
Rackers. It might not be the most elegant name and it is a strong call to
identity. By having a name for your people it’s more likely you can call to
them and ultimately unite them.
In some countries around the world, it is
usual practice for politicians running for election to declare their manifesto
of their intentions if they are voted into office.
We don’t do this in Australia (at least,
it’s not called a manifesto) and the UK they do.
I really like the idea of this. It’s upfront,
public and ideally as potential voters we have a public record what is being
promised. It’s all about being open and transparent.
The big challenge with this is that running
a country is a complex thing and there are lots of issues to be covered. And
not all of as the general public are able to decipher what is being pledged and
whether this is a real or even realistic opportunity.
This manifesto is the summary of what was
said by the Conservative Party for the 2019 UK general election. I think it’s a
great article by iNews.
I like the neat summary and I even more I
like the personal comment rating the chance that this pledge is likely to be
Blog Me Roselle is a wordpress website
sharing the journey of an individual pursuing a MA in Design Management and
“Looking into manifestos made by important influential people in history
for example Dr. Martin Luther King “I have a dream”, Jon Lennon: Imagine, The
green living manifesto and Marvin Gaye: What’s Going On. There are countless
more manifestos I totally agree with and support and in my own manifesto I
touched upon issues that are close to me things that are going on around us
everyday and changes that needs to be made.”
My visions for the
knife crime and start investing more into our young people. We need to find out
what the problems are and why they want to kill each other. Find something
constructive for these kids to do.
into the police force in great detail. We need to put a stop to the issue of
drugs and guns. Investigate why the guns and drugs seized on the streets by
police are then later put back onto the streets. This needs to be investigated
want all the rich people making a lot of money to be taxed more then the
average person and have a system in place that they cannot move money out of
the country without paying tax on it. The tax money taken from the rich must be
put back into things like the NHS and community funding.
vision is to turn every country in the world a green eco friendly land with
everything renewable energy. But to be realistic I will start with the UK. The
government needs to give everyone access to solar panels not just aimed at home
owners give everyone who lives in council properties an opportunity to have
would like to see every house, flats and business to have a compost machine
installed on there grounds, so all food wastes can be disposed off and then
applied to all green areas and used to grow organic foods. I want everyone to
be involved in.
want people working together as a community to help their neighbours, clean the
streets and take control of today’s young people and mentor them to be better
and do better and think about community.
would like the school systems to involve the parents more on the subjects that
being taught to our kids. I believe equality for all but I don’t agree with a
school teaching my child about issues they don’t know about and as a parent I
believe that I am the one to teach my child about transgender, same sex
parenting and Homosexuality.
I believe that we all can be part of a better,
fear and just world if we work together. Work together to stop wars people
killing other humans for profit and for politics. Destroy all guns and make
politicians, heads of states listen to the people and make the changes that fit
every ones needs. I want every country in the world to become green and use renewable
technologies in all aspects of their architecture landscape. Combat pollution
and reverse climate change.
Most personal manifesto are – as you’d
probably expect by the word ‘personal’ – all about what the creator wants or
intends to have happen in their lifetime.
I really like this alternative approach.
It’s a personal manifesto but the eight visions here are not about the
Instead, they are social outcomes. They’re
a worldview. They’re saying I want to live in a world that looks, feels and
behaves like this.
The power of this approach shows itself
when you share your vision with others. If it’s all about me, then people will
likely respond personally too.
In contrast, if you’re sharing about how
you would like the world to be, then a richer and deeper conversation may
result. It might even lead to ‘yes, I want that too’ and ultimately, ‘let’s
work on that together’.
This is how world’s change. It all starts
with an individual stating their intention. And if enough people come together
to make it happen, then a new reality is lived.
The Startup Manifesto was created by nine
leading European entrepreneurs:
Zaryn Dentzel, Founder and CEO of Tuenti Daniel Ek, Founder and CEO of Spotify Kaj Hed, Chairman, Rovio Entertainment Lars Hinrichs, Founder and CEO of Hackfwd Martin Lorentzon, Founder and Chairman of Spotify Joanna Shields, CEO of Tech City UK Reshma Sohoni, Co-Founder and Partner of Seedcamp Boris Veldhuijzen Van Zarten, Co-Founder of The Next Web Niklas Zennstrom, CEO of Atomico
A manifesto for entrepreneurship &
innovation to power growth in the EU
Help internet-driven economic growth
transform the lives of millions.
Economic conditions in Europe remain hugely
challenging with the European Commission forecasting that euro-zone GDP is set
to shrink by 0.4% this year. Yet the growing importance of internet-driven
economic growth could transform this picture by helping improve the lives of
millions of people providing them with new jobs, new skills and renewed hopes
for a better future.
Drawn from the combined experience of
dozens of Europeans who were lucky enough to imagine, build and grow successful
businesses — businesses that created thousands of jobs — we have distilled 22
actions which, taken together, can give European businesses the best chance of
future success. We now call on entrepreneurs, investors, advisors and other
stakeholders across the continent to engage in this dialogue and share their
views on the manifesto to help move us towards the adoption of this singular
digital growth plan for the EU.
Our recommendations are:
1. Education & Skills
Make teachers digitally
confident and competent to rise to the challenge.
Teach our children the
principles, processes and the passion for entrepreneurship from a young age.
Encourage university students
to start a business before they graduate.
Prepare graduates for a
radically different marketplace.
Encourage large companies to
provide training for the general public.
2. Access to Talent
Turn Europe into the easiest
place for highly skilled talent to start
a company and get a job by rolling out a pan-European Startup Visa.
Make it easy for companies to
hire outside their home countries.
Make it easier for companies to
let employees go.
Bring the best brains back
3. Access to Capital
Increase private and
institutional investment in startups.
Make it easier for high-growth
companies to raise capital through public markets.
Buy more from smaller
Institute an E-corp: a new type
of cross-European corporation.
Tax share options as capital
gains, not income.
4. Data Policy, Protection & Privacy
Revise and normalise data
Remove the requirement for data
providers to store information in any given country.
Make government data public.
Make governments think
5. Thought Leadership
Initiate a mentality shift
across Europe in terms of how we define success.
Appoint a Chief Digital Officer
for every country in the EU.
This is an excellent manifesto. Well
thought, clearly written with some strong action points. But there is one thing
that was a recurring thought for me as I read this:
What’s in a name? A lot.
What you call your manifesto is crucial. It
will shape how people will relate to what you have to say. In particular, it
will determine whether you can attract people’s attention to even pay attention
to your manifesto.
The ‘Startup Manifesto’ is a good name. But
in my opinion, it’s not a great name.
It’s a good name because it describes what
it is. But it’s not a great name because it doesn’t fully share the power of
the vision they are creating.
Essentially, what the authors are
suggesting is that if the governments of the EU fully invested in
entrepreneurship and startups then the economic potential would go from 0.4% to
a predicted 8% and as high as 18%.
This is not about startups. That’s just how
you get there.
Let me say it this way. When you tell your
friends you’re going on holiday, it’s unlikely that you will talk only about
the type of plane you’ll be riding in to get there. No, it’s more likely you’ll
talk about the more exciting thing, which is the destination you’re heading to.
I don’t see this as a black and white rule.
There are times when you want to stop something (Stop Uranium mining) so your
title and manifesto should reflect that. At other times, it’s more likely that
you will focus on the aspiration, the goal, the vision of what the future will
While I love startups and have worked for
myself for most of my life, when I read this manifesto the thing that stood out
was the possibility of a digital Europe. Or even better ‘Startup You’. (Maybe
that’s a bit cute, Startup EU). Or perhaps Startup Europe might work.
Even though this was written in 2013, I
wish Australia had a document like this!
PS: I would have added a visual – at the
least a visual for the cover of the document.
“frog advances the human experience through
Since our early days
ushering in the era of personal computing, our rallying cry has been ‘form
follows emotion.’ Today our work goes beyond individual forms—we design systems
of brand, product, and service—but our focus on emotion remains. We strive to create
the world as it should be, and our work results in experiences people love.”
We are fanatical about improving the world We choreograph cultural change through design We are not just a business, after 50 years we’re part of the cultural fabric Our work outlasts movements and fads Quality is our non-compromising obligation We strive to change minds, touch hearts and move markets
We are curious, vigilant, expert, cost-driven and aware of the need to save our scarce environment Our talent is both an art and a science, it’s both business and culture Our clients are the key to our success (however, we don’t take any b.s. – inside or outside) We live honestly open and without fear Humour and spirited fun are the essence of frog
The interesting thing for me about the two
manifesto visuals is that they are not consistent with what a company that is
perhaps best known for their early work for Apple.
Instead, I see these two manifestos as
fitting the typical ‘style’ of a manifesto. Essentially, this is short sharp
statements with a mix of fonts in different sizes to create a visual poster.
I was hoping for a unique approach rather than the adoption of what I consider to be a ‘typical’ approach to designing your manifesto visual.
A comparison might be the Stanford Design School Napkin Manifesto. While this might be a bit of a cliche for designs (to draw your ideas on a napkin) it is consistent with the spirit of how design is created.
One thought of what Frog could have done is to have printed their manifesto onto the surface of one of their designed objects. Or perhaps, as a series of photographs with a single core statement on a single design. This would have created a unique series, a great launch event (photograph exhibition) plus a series of images that could be shared and downloaded on social media which could provide greater spread of their ideas and their brand.
At the level of content, there are some
great words in this manifesto. For instance: fanatical, choreograph, outlast,
non-compromising, touch hearts, move markets, vigilant and spirited.
These presents a lively creative feel to
Declaration of Human Rights (UDHR) is a milestone document in the history of
human rights. Drafted by representatives with different legal and cultural
backgrounds from all regions of the world, the Declaration was proclaimed by
the United Nations General Assembly in Paris on 10 December 1948.
As a response to the atrocities that
happened during World War II, the UN decided their current charter was no
sufficient. This declaration of human rights was the updated response.
To create “a
common standard of achievements for all peoples and all nations. It sets out,
for the first time, fundamental human rights to be universally protected.
This declaration is generally viewed to be
the foundation of International Human Right Law
The manifesto consists of a preamble and 30
Articles. Below is a selection. Download the full list at the UN source link
Whereas recognition of the inherent dignity
and of the equal and inalienable rights of all members of the human family is
the foundation of freedom, justice and peace in the world,
Whereas disregard and contempt for human
rights have resulted in barbarous acts which have outraged the conscience of
mankind, and the advent of a world in which human beings shall enjoy freedom of
speech and belief and freedom from fear and want has been proclaimed as the
highest aspiration of the common people,
Whereas it is essential, if man is not to
be compelled to have recourse, as a last resort, to rebellion against tyranny
and oppression, that human rights should be protected by the rule of law,
Whereas it is essential to promote the
development of friendly relations between nations,
Now, Therefore THE GENERAL ASSEMBLY
proclaims THIS UNIVERSAL DECLARATION OF HUMAN RIGHTS as a common standard
of achievement for all peoples and all nations, to the end that every
individual and every organ of society, keeping this Declaration constantly in
mind, shall strive by teaching and education to promote respect for these
rights and freedoms and by progressive measures, national and international, to
secure their universal and effective recognition and observance, both among the
peoples of Member States themselves and among the peoples of territories under
Article 1 – All human beings are born free and equal in dignity and rights. They are endowed with reason and conscience and should act towards one another in a spirit of brotherhood.
Article 2 – Everyone is entitled to all the rights and freedoms set forth in this Declaration, without distinction of any kind, such as race, colour, sex, language, religion, political or other opinion, national or social origin, property, birth or other status. Furthermore, no distinction shall be made on the basis of the political, jurisdictional or international status of the country or territory to which a person belongs, whether it be independent, trust, non-self-governing or under any other limitation of sovereignty.
Article 3 – Everyone has the right to life, liberty and security of person.
Article 4 – No one shall be held in slavery or servitude; slavery and the slave trade shall be prohibited in all their forms.
Article 5 – No one shall be subjected to torture or to cruel, inhuman or degrading treatment or punishment.
Article 6 – Everyone has the right to recognition everywhere as a person before the law.
Article 7 – All are equal before the law and are entitled without any discrimination to equal protection of the law. All are entitled to equal protection against any discrimination in violation of this Declaration and against any incitement to such discrimination.
Article 10 – Everyone is entitled in full equality to a fair and public hearing by an independent and impartial tribunal, in the determination of his rights and obligations and of any criminal charge against him.
Article 13 – (1) Everyone has the right to freedom of movement and residence within the borders of each state. (2) Everyone has the right to leave any country, including his own, and to return to his country.
Article 14 – (1) Everyone has the right to seek and to enjoy in other countries asylum from persecution. (2) This right may not be invoked in the case of prosecutions genuinely arising from non-political crimes or from acts contrary to the purposes and principles of the United Nations.
Article 15 – (1) Everyone has the right to a nationality. (2) No one shall be arbitrarily deprived of his nationality nor denied the right to change his nationality.
Article 19 – Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers.
Article 30 – Nothing in this Declaration may be interpreted as implying for any State, group or person any right to engage in any activity or to perform any act aimed at the destruction of any of the rights and freedoms set forth herein.
“We are Fashion Revolution. We are designers,
producers, makers, workers and consumers. We are academics, writers, business
leaders, brands, retailers, trade unions and policymakers. We are the industry
and the public. We are world citizens. We are a movement and a community. We
“We love fashion. But we don’t want our
clothes to exploit people or destroy our planet. We demand radical,
This is our dream…”
provides dignified work, from conception to creation to catwalk. It does not
enslave, endanger, exploit, overwork, harass, abuse or discriminate against
anyone. Fashion liberates worker and wearer and empowers everyone to stand up
for their rights.
provides fair and equal pay. It enriches the livelihood of everyone working
across the industry, from farm to shop floor. Fashion lifts people out of
poverty, creates thriving societies and fulfils aspiration.
gives people a voice, making it possible to speak up without fear, join
together in unity without repression and negotiate for better conditions at
work and across communities.
respects culture and heritage. It fosters, celebrates and rewards skills and
craftsmanship. It recognises creativity as its strongest asset. Fashion never
appropriates without giving due credit or steals without permission. Fashion
honours the artisan.
stands for solidarity, inclusiveness and democracy, regardless of race, class,
gender, age, shape or ability. It champions diversity as crucial for success.
conserves and restores the environment. It does not deplete precious resources,
degrade our soil, pollute our air and water or harm our health. Fashion
protects the welfare of all living things and safeguards our diverse
never unnecessarily destroys or discards but mindfully redesigns and
recuperates in a circular way. Fashion is repaired, reused, recycled and
upcycled. Our wardrobes and landfills do not overflow with clothes that are
coveted but not cherished, bought but not kept.
is transparent and accountable. Fashion embraces clarity and does not hide
behind complexity nor rely upon trade secrets to derive value. Anyone, anywhere
can find out how, where, by whom and under what conditions their clothing is
measures success by more than just sales and profits. Fashion places equal
value on financial growth, human wellbeing and environmental sustainability.
lives to express, delight, reflect, protest, comfort, commiserate and share.
Fashion never subjugates, denigrates, degrades, marginalises or compromises.
Fashion celebrates life.
This is a great piece of work.
There are four outstanding things that I
suggest you include in your manifesto.
One, the manifesto starts with a statement
of community: this is who we are. It’s specific and it’s broad. (See Creators
Two, there is a clear three sentence concise
statement of their purpose. It’s says this is our domain (We love fashion) but
this is not working and we can no longer stand by and let this continue (But we
don’t want our clothes to exploit people or destroy our planet. We demand
radical, revolutionary change.) (See Purpose above)
Three, it presents a strong and clear
ten-point manifesto. While the ten points cover a lot of territory they also
have a more specific meaning when you apply them specifically to fashion. This
also points to level of influence you can have in the decisions you make about
what you buy and what you wear.
Four, a clear call to action in the form of
‘Sign the manifesto’. (See image).
If you want a framework for your manifesto
you could do well to model this one. Best of all, it’s presented on a single