Frank Lloyd Wright: Apprentice Manifesto

Frank Lloyd Wright: Apprentice Manifesto for Taliesin

Creator: American Architect, Frank Lloyd Wright

Purpose: As a guide for the architecture apprentices that worked at his Taliesin studio/school.

Frank Lloyd Wrights: Apprentice Manifesto

1. An honest ego in a healthy body.

2. An eye to see nature

3. A heart to feel nature

4. Courage to follow nature

5. The sense of proportion (humor)

6. Appreciation of work as idea and idea as work

7. Fertility of imagination

8. Capacity for faith and rebellion

9. Disregard for commonplace (inorganic) elegance

10. Instinctive cooperation


Blog Article from Gretchen Rubin’s The Happiness Project

Original Source: Frank Lloyd Wright’s Autobiography (Amazon)

Image from blog of Travelling with MJ


Icograda: Design Education Manifesto

A Design Education Manifesto

Creator: A collaboration from an international group of designers and presented to the Icograda Congress in Seoul in October 2000.

Purpose: To achieve “coordination and support for human agency” as a graphic designer.

Design Education Manifesto

Graphic designer

The term ‘graphic design’ has been technologically undermined. A better term is visual communication design. Visual communication design has become more and more a profession that integrates idioms and approaches of several disciplines in a multi-layered and in-depth visual competence. Boundaries between disciplines are becoming more fluid. Nevertheless designers need to recognize professional limitations.

Many changes have occurred?Developments in media technology and the information economy have profoundly affected visual communication design practice and education. New challenges confront the designer. The variety and complexity of design issues has expanded. The resulting challenge is the need for a more advanced ecological balance between human beings and their socio-cultural and natural environment.


A visual communication designer is a professional:

  • who contributes to shaping the visual landscape of culture
  • who focuses on the generation of meaning for a community of users, not only interpreting their interest but offering conservative and innovative solutions as appropriate
  • who collaboratively solves problems and explores possibilities through the systematic practice of criticism
  • who is an expert that conceptualizes and articulates ideas into tangible experiences
  • whose approach is grounded in a symbiotic conduct that respects the diversity of environmental and cultural contexts not by overemphasizing differences, but by recognizing common ground
  • who carries an individual responsibility for ethics to avoid harm and takes into account the consequences of design action to humanity, nature, technology, and cultural facts.

Future of design education

The new design program includes the following dimensions: image, text, movement, time, sound, and interactivity. Design education should focus on a critical mentality combined with tools to communicate. It should nurture a self-reflective attitude and ability. The new program should foster strategies and methods for communication and collaboration.

Theory and design history should be an integral part of design education. Design research should increase the production of design knowledge in order to enhance design performance through understanding cognition & emotion, physical, and social & cultural human factors.

More than ever, design education must prepare students for change. To this end, it must move from being teaching-centered to a learning-centered environment which enables students to experiment and to develop their own potential in and beyond academic programs. Thus the role of a design educator shifts from that of only knowledge provider to that of a person who inspires and facilitates orientation for a more substantial practice.

The power to think the future, “near or far,” should be an integral part of visual communication design. A new concept in design promises to tune nature, humanity, and technology, and to harmonize east and west, north and south, as well as past, present, and future in a dynamic equilibrium. This is the essence of Oullim, the great harmony.



The Complete Design Education Manifesto


Dave LeBlanc: The Architecture Lover’s Manifesto

Dave LeBlanc: Architecture Lovers Manifesto

Creator: Dave LeBlanc writes on architecture trends for Toronto’s Globe Life.

Purpose: A dozen things to consider to as you consider purchasing, renovating or demolishing a new house – for the sake of your home or building’s future owners – and the neighbourhood.

The Architecture Manifesto Lover’s Manifesto (Selected Highlights)

You love architecture. You’re proud of your home. Maybe you own a few commercial properties and are proud of them, too, even beyond the money they make for you.

But be honest: In our increasingly nomadic culture, another decade – maybe two – would be a pretty good run before you downsize, wouldn’t it? And you probably won’t own your commercial building your entire life, either.

So have some respect for your personal architecture because it benefits all of us. Below are a dozen things to consider. Clip and save, and pass these along if they resonate with you:

  1. In this age of soaring energy prices, I will ask myself if I really need 4,000 square feet and more bathrooms than people in my home.
  2. I will consider buying an older home over a new one.
  3. Before I demolish, I will Google “embodied energy.”
  4. I will try to think of myself as a steward of my home or building rather than master of its fate.
  5. What will the next generation think of the renovations I’ve done? Am I jumping on a bandwagon or am I considering the true needs of my family or business?
  6. …What am I saying about my own values if I demolish something that’s still usable?
  7. Related to No. 6: If my heritage commercial building no longer serves a purpose, I will rethink selling to condo developers.
  8. Related to No. 7: At a dinner party, would I rather be the person who says, “Yeah, that was my building, but I knocked it down to make some quick cash,” or, “Yeah, it cost a bit more money, but we saved that big ol’ beast and reworked the plan; now I’m getting higher leases in the heritage building.”
  9. Do I want my home or building to be featured in the eventual sequel to William Dendy’s Lost Toronto?
  10. Even if it’s only once a year, I will go on an architectural walking tour or visit Doors Open because the enthusiasm of the guides is contagious.
  11. While I may think the University of Toronto’s Robarts Library is ugly, I will endeavour to understand why other people like it.
  12. Any friends who say they are too busy to think about architecture will be brought to my architectural “happy place” – whether that’s the grand hall at Union Station or a friend’s arts-and-crafts living room – and then asked if they don’t feel inspired.

…Just one person can hold a shovel, so I would argue that our future lies with you.



Manifesto as article as published in the Toronto Globe and Mail, June 30, 2011

Image of Robarts Library, University of Toronto


The Vogma Manifesto

The Vogma Manifesto

Creator: Adrian Miles, RMIT, Melbourne.

Purpose: The principles for creating a Vog. A Vog is a video blog (web diary) that explores the relation of the word to the moving image with an emphasis on radical notions of interactivity.

Note: A Vog is more commonly known as a Vlog today.

the vogma manifesto

[ in no particular order ]

1. a vog respects bandwidth

2. a vog is not streaming video (this is not the reinvention of television)

3. a vog uses performative video and/or audio

4. a vog is personal

5. a vog uses available technology

6. a vog experiments with writerly video and audio

7. a vog lies between writing and the televisual

8. a vog explores the proximate distance of words and moving media

9. a vog is dziga vertov with a mac and a modem

10. a vog is a video blog where video in a blog must be more than video in a blog

Note: Principles 1-9 were written 6-12-2000, Principle 10 was added 2-2-2003.



Bruce Mau: Incomplete Manifesto For Growth

Bruce Mau: Incomplete Manifesto for Growth

Creator: Bruce Mau of Bruce Mau Design, a Toronto design and innovation studio centre on purpose and optimism

Purpose: Statements that display Bruce’s beliefs, strategies and motivations in approaching design projects.

Incomplete Manifesto For Growth

(key points only)

  1. Allow events to change you
  2. Forget about good
  3. Process is more important than outcome
  4. Love your experiments (as you would an ugly child)
  5. Go deep
  6. Capture accidents
  7. Study
  8. Drift
  9. Begin anywhere
  10. Everyone is a leader
  11. Harvest ideas
  12. Keep moving
  13. Slow down
  14. Don’t be cool
  15. Ask stupid questions
  16. Collaborate
  17. ____________
  18. Stay up late
  19. Work the metaphor
  20. Be careful to take risks
  21. Repeat yourself
  22. Make your own tools
  23. Stand on someone’s shoulders
  24. Avoid software
  25. Don’t clean your desk
  26. Don’t enter awards competitions
  27. Read only left-hand pages
  28. Make new words
  29. Think with your mind
  30. Organization = Liberty
  31. Don’t borrow money
  32. Listen carefully
  33. Take field trips
  34. Make mistakes faster
  35. Imitate
  36. Scat
  37. Break it, stretch it, bend it, crush it, crack it, fold it
  38. Explore the other edge
  39. Coffee breaks, cab rides, green rooms
  40. Avoid fields
  41. Laugh
  42. Remember
  43. Power to the people


Image and More Complete Manifesto with descriptions of each point:



Cauchy Complete: Scrappy Quilt Manifesto

Creator: Cauchy Complete, blogger

Purpose: Guidelines for Scrappy Quilt Design.

The Scraptacularity Manifesto

• I believe that one ought to use every last piece of fabric. Nothing goes to waste.

• I believe that no scrap is too precious to slice and dice, although some cute fussy-cuts can capture my heart.

• I believe that one need not confine a quilt’s palette to one designer’s fabric line, although sometimes that’s pretty fun to do.

• I believe that a quilt’s color palette need not be limited at all, although sometimes that’s exactly what you want to do.

• I believe in (carefully) mixing fabrics (cottons, silks, linens, etc) and textures.

• I believe in careful, sound construction, although the appearance might be delightfully wonky.

• I believe in squaring-up often and using steam when pressing.

• I believe in simplicity among chaos.



Manifesto Blog Post: