Michael Margolis: Believe Me Story Manifesto

Michael Margolis: Believe Me Story Manifesto

Creator: Michael Margolis, Believe Me: Why your vision, brand and leadership need a bigger story.

Purpose: To introduce a series of concepts for how to get others to believe in your story. In other words to create innovations and make change happen.

Believe Me Story Manifesto

1 Meaning

People don’t really buy a product, a solution, or idea, they buy the story that’s attached to it.

2 Perception

A brand is far more than just a name, a logo, or a tagline; it’s the stories that people tell about you.

3 Relationship

Every story exists in relationship to everything else around it.

4 Memory

We all want to look back at the story of our lives, and know that it made sense.

5 Choices

The stories we tell literally make our world.

6 Disbelief

The power of your story grows exponentially as more and more people accept your story as their truth.

7 Culture

If you want to learn about a culture, listen to the stories. If you want to change a culture, change the stories.

8 Leadership

Leaders lead by telling stories that give others permission to lead, not follow.

9 Convergence

Storytelling is our most basic technology, evolved through twenty-first-century innovation.

10 Epic

We all seek to experience our life in the most heroic of terms.

11 Change

Nobody likes a change story, especially a change story we have no control over. What people really need is a continuity story.

12 Identity

Our fate as a species is contained in the story. Both tyranny and freedom are constructed through well-supported narratives.

13 Freedom

Storytelling empowers, because it escapes the need to claim absolute truth.

14 Evolution

Reinvention is the new storyline.

15 Prophesy

Storytelling is like fortune-telling. The act of choosing a certain story determines the probability of future outcomes.

Source

Download the book: www.BelieveMeTheBook.com

Author’s Blog and more: www.GetStoried.com

Thanks to Mark Jones for pointing out this manifesto!

 

The Cluetrain Manifesto

The Cluetrain Manifesto

Creators: Rick Levine, Christopher Locke, Doc Searls and David Weinberger, published as The Cluetrain Manifesto in 1999 by Perseus Books.

Purpose: To spread the word that the internet is changing marketplaces for both consumers and organisations.

Manifesto

Online Markets

Networked markets are beginning to self-organize faster than the companies that have traditionally served them. Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organisations.

The Cluetrain Manifesto consists of 95 Theses

Here’s the one highlighted on their website as the most important:

We are not seats or eyeballs or end users of consumer. We are human beings – our reach exceeds your grasp. Deal with it.

Here’s their first ten…

1. Markets are conversations.

2. Markets consist of human beings, not demographic sectors.

3. Conversations among human beings sound human. They are conducted in a human voice.

4. Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived.

5. People recognize each other as such from the sound of this voice.

6. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.

7. Hyperlinks subvert hierarchy.

8. In both internetworked markets and among intranetworked employees, people are speaking to each other in a powerful new way.

9. These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge.

10. As a result, markets are getting smarter, more informed, more organized. Participation in a networked market changes people fundamentally.

Sources

Website with all 95 Theses: http://www.cluetrain.com/

Read the entire book online: http://www.cluetrain.com/book/index.html

General: http://en.wikipedia.org/wiki/The_Cluetrain_Manifesto

Thanks to Jeremy Samuels for suggesting this one!

Related Manifestos

 

Five Sentences: Personal Email Policy

Five Sentence Personal Email Policy

Creator: Not really sure who created? If you know add a comment below so we can honour them.

Purpose: A personal policy to help manage your email.

Manifesto

The Five Sentences Manifesto

The Problem

E-mail takes too long to respond to, resulting in continuous inbox overflow for those who receive a lot of it.

The Solution

Treat all email responses like SMS text messages, using a set number of letters per response. Since it’s too hard to count letters, we count sentences instead.

five.sentenc.es is a personal policy that all email responses regardless of recipient or subject will be five sentences or less. It’s that simple.

Source

Core: http://sentenc.es/

Specific 5 sentence version: http://five.sentenc.es/

Atlassian : Corporate Values

Atlassian - Corporate Values

Creator: Atlassian – software developers and collaboration tool creators.

Purpose: Core values describing what the company looks for in their employees and the cultural guidelines to keep Atlassian from being just another ordinary company.

Manifesto

What we value

Open company, no bullshit

Atlassian embraces transparency wherever at all practical, and sometimes where impractical. All information, both internal and external, is public by default. We are not afraid of being honest with ourselves, our staff and our customers.

Build with heart and balance

Everyday we try to build products that are useful and that people lust after. Building with heart means really caring about what we’re making and doing—it’s a mission, not just a job. When we build with balance we take into account how initiatives and decisions will affect our colleagues, our customers and our stakeholders.

Don’t #@!% the customer

When we make internal decisions we ask ourselves “how will this affect our customers?” If the answer is that it would ‘screw’ them, or make life more difficult, then we need to find a better way. We want the customer to respect us in the morning.

Play, as a team

We want all Atlassians to feel like they work with Atlassian, not for Atlassian. We think it’s important to have fun with your workmates while working and contributing to the Atlassian team.

Be the change you seek

We think Gandhi had it pretty right when he said “We need to be the change we wish to see in the world”. At Atlassian we encourage everyone to create positive change—we’re constantly looking for ways to improve our company, our products and our environment.

Source

Atlassian Website: http://www.atlassian.com/about/values.jsp

 

Nike: Not Without a Fight

Nike Manifesto: 2007 Rugby World CupCreator: Nike – print advertisement

Purpose: To inspire the England rugby team for the 2007 World Cup.

Manifesto

Not Without a Fight

Come all challengers from all four corners

Those who covet our crown

Those who have written us off

will feel our wrath

in every bone-crunching tackle

with every deft pass and harrying run

with every kick, scrum and line-out

A constant thorn in your side

for if you want what is ours

Be warned

Not without a fight.

Sources

Blog Source: http://theinspirationroom.com/daily/2007/england-play-rugby-with-nike-manifesto/

Header Image: Bruce Irons

Clare Lancaster: Women in Business

Women in Business Manifesto

Creator: Clare Lancaster, Women in Business
Purpose: Inspiration and tips for women who are writing their own success stories.

Manifesto

Women in Business Manifesto

1.    Follow your passion, it knows where you should go
2.    Help people
3.    Explore, play, laugh, enjoy
4.    Move more, stress less
5.    Set and celebrate milestones
6.    You have to put something out there to get something back
7.    Everything you want and need is up to you to make happen
8.    Carve a niche
9.    Get it out there
10.    Make your own path
11.    Define what success looks like for you then go after it
12.    Do it now
13.    Collect experiences, not things
14.    Ignore doubters, even when they’re in your own head
15.    Embrace online business
16.    Believe in yourself
17.    Simplicity is key
18.    Nourish your mind and body
19.    Take time out often
20.    Be your own hero
21.    Give yourself permission
22.    Trust your instincts
23.    Take it one step at a time
24.    Leverage everything
25.    Build your days around what is important to you
26.    When you’re doing what you’re passionate about you’re making the world a better place
27.    Never stop learning and experimenting
28.    The less you spend, the more you have
29.    Be thankful
30.    Look at your goals every day

Sources

Manifesto: http://www.womeninbusiness.com.au/_blog/Style_and_Substance/post/manifesto

Thanks to Ainslie Hunter for suggesting this manifesto!

Lululemon Athletica

Lululemon Athletica Manifesto

Creator: Lululemon Athletica
Purpose: A set of phrases that guides the culture of the organisation.

Manifesto

Selected Manifesto extract…

•    Do one thing a day that scares you.
•    Life is full of setbacks. Success is determined by how you handle setbacks.
•    Your outlook on life is a direct reflection of how much you like yourself.
•    Stress is related to 99% of all illness.
•    Jealousy works the opposite way you want it to.
•    Friends are more important than money.
•    Living in the moment could be the meaning of life.
•    Visualize your eventual demise. It can have an amazing effect on how you live for the moment.
•    Practice yoga so you can remain active in physical sports as you age.
•    Dance, sing, floss and travel.
•    Children are the orgasm of life.
•    Sweat once a day to regenerate your skin.
•    What we do to the earth we do to ourselves.
•    The pursuit of happiness is the source of all unhappiness.

Sources

Full Manifesto: http://www.lululemon.com/about/culture

Google: Ten Things We Know To Be True

Google - Core Principles and Philosophy

Creator: Google
Purpose: Core principles to guide our actions and keep Google looking towards the future.

Manifesto

Google’s Philosophy and Core Principles

  1. Focus on the user and all else will follow.
  2. It’s best to do one thing really, really well.
  3. Fast is better than slow.
  4. Democracy on the web works.
  5. You don’t need to be at your desk to need an answer.
  6. You can make money without doing evil.
  7. There’s always more information out there.
  8. The need for information crosses all borders.
  9. You can be serious without a suit.
  10. Great just isn’t good enough.

Sources

Complete Manifesto: http://www.google.com/corporate/tenthings.html

Apple: Here’s to the Crazy Ones

Creator: Advertising agency TBWA/Chiat/Day (1997)
Purpose: Promotional Campaign as a series of television and print commercials.

Manifesto

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes.
The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can praise them, disagree with them, quote them, disbelieve them, glorify or vilify them.
About the only thing you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art? Or sit in silence and hear a song that’s never been written? Or gaze at a red planet and see a laboratory on wheels?
While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.

Sources

Wikipedia: http://en.wikipedia.org/wiki/Think_Different

Related Manifestos