Nike: Not Without a Fight

Nike Manifesto: 2007 Rugby World CupCreator: Nike – print advertisement

Purpose: To inspire the England rugby team for the 2007 World Cup.

Manifesto

Not Without a Fight

Come all challengers from all four corners

Those who covet our crown

Those who have written us off

will feel our wrath

in every bone-crunching tackle

with every deft pass and harrying run

with every kick, scrum and line-out

A constant thorn in your side

for if you want what is ours

Be warned

Not without a fight.

Sources

Blog Source: http://theinspirationroom.com/daily/2007/england-play-rugby-with-nike-manifesto/

Header Image: Bruce Irons

Clare Lancaster: Women in Business

Women in Business Manifesto

Creator: Clare Lancaster, Women in Business
Purpose: Inspiration and tips for women who are writing their own success stories.

Manifesto

Women in Business Manifesto

1.    Follow your passion, it knows where you should go
2.    Help people
3.    Explore, play, laugh, enjoy
4.    Move more, stress less
5.    Set and celebrate milestones
6.    You have to put something out there to get something back
7.    Everything you want and need is up to you to make happen
8.    Carve a niche
9.    Get it out there
10.    Make your own path
11.    Define what success looks like for you then go after it
12.    Do it now
13.    Collect experiences, not things
14.    Ignore doubters, even when they’re in your own head
15.    Embrace online business
16.    Believe in yourself
17.    Simplicity is key
18.    Nourish your mind and body
19.    Take time out often
20.    Be your own hero
21.    Give yourself permission
22.    Trust your instincts
23.    Take it one step at a time
24.    Leverage everything
25.    Build your days around what is important to you
26.    When you’re doing what you’re passionate about you’re making the world a better place
27.    Never stop learning and experimenting
28.    The less you spend, the more you have
29.    Be thankful
30.    Look at your goals every day

Sources

Manifesto: http://www.womeninbusiness.com.au/_blog/Style_and_Substance/post/manifesto

Thanks to Ainslie Hunter for suggesting this manifesto!

Lululemon Athletica

Lululemon Athletica Manifesto

Creator: Lululemon Athletica
Purpose: A set of phrases that guides the culture of the organisation.

Manifesto

Selected Manifesto extract…

•    Do one thing a day that scares you.
•    Life is full of setbacks. Success is determined by how you handle setbacks.
•    Your outlook on life is a direct reflection of how much you like yourself.
•    Stress is related to 99% of all illness.
•    Jealousy works the opposite way you want it to.
•    Friends are more important than money.
•    Living in the moment could be the meaning of life.
•    Visualize your eventual demise. It can have an amazing effect on how you live for the moment.
•    Practice yoga so you can remain active in physical sports as you age.
•    Dance, sing, floss and travel.
•    Children are the orgasm of life.
•    Sweat once a day to regenerate your skin.
•    What we do to the earth we do to ourselves.
•    The pursuit of happiness is the source of all unhappiness.

Sources

Full Manifesto: http://www.lululemon.com/about/culture

Google: Ten Things We Know To Be True

Google - Core Principles and Philosophy

Creator: Google
Purpose: Core principles to guide our actions and keep Google looking towards the future.

Manifesto

Google’s Philosophy and Core Principles

  1. Focus on the user and all else will follow.
  2. It’s best to do one thing really, really well.
  3. Fast is better than slow.
  4. Democracy on the web works.
  5. You don’t need to be at your desk to need an answer.
  6. You can make money without doing evil.
  7. There’s always more information out there.
  8. The need for information crosses all borders.
  9. You can be serious without a suit.
  10. Great just isn’t good enough.

Sources

Complete Manifesto: http://www.google.com/corporate/tenthings.html

Apple: Here’s to the Crazy Ones

Creator: Advertising agency TBWA/Chiat/Day (1997)
Purpose: Promotional Campaign as a series of television and print commercials.

Manifesto

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes.
The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can praise them, disagree with them, quote them, disbelieve them, glorify or vilify them.
About the only thing you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art? Or sit in silence and hear a song that’s never been written? Or gaze at a red planet and see a laboratory on wheels?
While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.

Sources

Wikipedia: http://en.wikipedia.org/wiki/Think_Different

Comment

For me, this is one of the great manifestos that inspired the view of a Double-Sided Vision.

The strength of ‘Here’s to the Crazy Ones’ is that while it is literally an advertisement for a company, the ad does not sell a specific product.

Instead, Apple pitch a worldview that their users are likely to aspire to. It’s permission to be creative, just a little crazy, and ultimately change the world.

It’s a classic call to arms which is an essential quality of all great manifestos. And while an advertisement calling to its customers, it also has the bigger picture idealism that would inspire, motivate and engage the Apple workforce. That’s a double-sided vision.

I can imagine designer Johnny Ive walking into the then CEO Steve Job’s office with his latest prototype for the new curvy and colourful iMac and having Steve play the ad as the benchmark of success.

He might even ask: Is this crazy enough to change the world?

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