Christopher Carfi: The Social Customer Manifesto

Christopher Carfi: The Social Customer Manifesto

Creator: Christopher Carfi, is a blogger at The Social Customer Manifesto.

Purpose: “…customers across all industries are getting really tired of being spun, misled, and lied to.” This manifesto gives a voice to customers in the new social world (social media).

The Social Customer Manifesto

I want to have a say.

I don’t want to do business with idiots.

I want to know when something is wrong, and what you’re going to do to fix it.

I want to help shape things that I’ll find useful.

I want to connect with others who are working on similar problems.

I don’t want to be called by another salesperson. Ever. (Unless they have something useful. Then I want it yesterday.)

I want to buy things on my schedule, not yours. I don’t care if it’s the end of your quarter.

I want to know your selling process.

I want to tell you when you’re screwing up. Conversely, I’m happy to tell you the things that you are doing well. I may even tell you what your competitors are doing.

I want to do business with companies that act in a transparent and ethical manner.

I want to know what’s next. We’re in partnership…where should we go?



The Social Customer Manifesto Blog Post

Quigley and Baghaic: As One Manifesto

Quigley and Baghaic: The 'As One' Manifesto

Creator: James Quigley is CEO of Deloitte Touche Tohmatsu Limited, and Mehrdad Baghai is Managing Director of Alchemy Growth Partners.

Purpose: A manifesto for transforming individual action into collective power and “…help you realise the full power of your people.” As One is the Deloitte organisations global initiative on collective leadership.

The As One Manifesto (summary)

Adding the phrase “as one” to another word changes its entire meaning. Imagine the possibilities… The sources of inspiration are endless. Believing As One. Stronger As One. Succeeding As One.


Leadership = People + Purpose + Productivity


Three Key Elements to Collective Leadership

1 Shared Identity as part of the larger organisation

2 Direction Intensity to impel people to contribute

3 Common Interpretation to foster cooperation


Eight Leadership Styles – because not all people are the same

1 Landlord <> Tenant

2 Community Organiser <> Volunteers

3 Conductor <> Orchestra

4 Producer <> Creative Team

5 General <> Soldiers

6 Architect <> Builders

7 Captain <> Sports Team

8 Senator <> Citizens


The timeless challenge of leadership is that you cannot get large groups of people to behave As One if they do not identify with each other as a unified group or team.


Applying the As One Approach

1 Diagnostic

2 Interventions

3 Adoptions



Download the ebook of the As One Manifesto from Change This

Join their campaign

Deloitte Campaign Page

Buy the Book As One

The banner image is from the cover of the Change This ebook

LuluSec and Anonymous: Operation Anti-Security

LuluSec and Anonymous: Anti-Security Manifesto

Creator: LuluSec and Anonymous, two high-profile hackers groups.

Purpose: Expose the secrets of the world’s governments – in the spirit of WikiLeaks.

Manifesto: Operation Anti-Security

Salutations Lulz Lizards,

As we’re aware, the government and whitehat security terrorists across the world continue to dominate and control our Internet ocean. Sitting pretty on cargo bays full of corrupt booty, they think it’s acceptable to condition and enslave all vessels in sight. Our Lulz Lizard battle fleet is now declaring immediate and unremitting war on the freedom-snatching moderators of 2011.

Welcome to Operation Anti-Security (#AntiSec) – we encourage any vessel, large or small, to open fire on any government or agency that crosses their path. We fully endorse the flaunting of the word “AntiSec” on any government website defacement or physical graffiti art. We encourage you to spread the word of AntiSec far and wide, for it will be remembered. To increase efforts, we are now teaming up with the Anonymous collective and all affiliated battleships.

Whether you’re sailing with us or against us, whether you hold past grudges or a burning desire to sink our lone ship, we invite you to join the rebellion. Together we can defend ourselves so that our privacy is not overrun by profiteering gluttons. Your hat can be white, gray or black, your skin and race are not important. If you’re aware of the corruption, expose it now, in the name of Anti-Security.

Top priority is to steal and leak any classified government information, including email spools and documentation. Prime targets are banks and other high-ranking establishments. If they try to censor our progress, we will obliterate the censor with cannonfire anointed with lizard blood.

It’s now or never. Come aboard, we’re expecting you…

History begins today.

Lulz Security,







Pastebin Blog Post: Operation Anti-Security

Background Article from Tech News World


Ban the ‘R’ Word

Creator: In response to Special Olympics athletes’ call for change, the Special Olympics International Board of Directors adopts a resolution to update the movement’s terminology from “mental retardation” to “intellectual disabilities.” (source: website)

Purpose: To combat the inappropriate use of the R-word in common usage.

Ban the ‘R’ Word Manifesto

Ban the 'R' word


The R Word Website

The R Word Pledge

Campaign Graphics


AusFlag: A New Australian Flag

Creator: Ausflag is an apolitical, non-profit organisation.

Purpose: The AusFlag manifesto aims to secure the popular support of the Australian people for the adoption of a truly Australian flag, anthem and colours.


Ausflag: A New Australian Flag


Ausflag the Organization and the history of the Australian flag

Wikipedia and the Australian Flag Debate




Australian Flag

Creator: The Australian Flag design was the result of a national competition in 1901. Five people submitted similar designs and were all declared equal designers.

Purpose: The flag competition was commissioned shortly after the federation of the Commonwealth of Australia in 1901 and is a public identity symbol of this country.

Icon Manifesto

Australian Flag


A Wikipedia background to the Australian Flag

A deeper history of the Australian Flag

Gerald Holtom: Peace Symbol

Creator: British designer Gerald Holtom, created the Peace Symbol in 1958.

Purpose: This image was originally designed to represent the Campaign for Nuclear Disarmament. The design is an iconic version of the flag semaphore alphabet for the letters ‘N’ and ‘D’ representing Nuclear Disarmament.

Icon Manifesto




The story behind the Peace Symbol design at Wikipedia

Wikipedia and the Campaign for Nuclear Disarmament

Jeremy Samuel: Social Media Engagement Manifesto

Social Media Engagement Manifesto

Creator: Jeremy Samuel, social media savvy blogger.

Purpose: Because engagement is more important than mere activity on social media.

Social Media Engagement Manifesto

1. Social Media Is The World’s Biggest Conversation

We all have a voice and every business that wants to participate in the Social Media conversation needs to respect that voice. As well as creating content, ask questions, make comments, join groups, pages and causes and participate in them. Some of the greatest value will be created on other’s “sites”.

2. Social Media Is The Great Equaliser

The corner store is on level pegging with the biggest of big-box retailers. The brands that will win are the ones that create the most compelling conversations.

3. People Are Here for Connection

People want to connect with friends, further their interests, support causes, get valuable information and share their ideas. You need to be thinking about what those people want to talk about, not what you want to tell them.

4. Social Media is Fundamentally Social – Share Experiences

People love stories. They engage with their emotions before their intellect. If you want to engage with people tell them stories that move them. Like the time when…

5. Social Media is highly personal

Because people create their own content, they have a strong sense of ownership over it. People put very personal details on Social Media and you need to respect the pride that people take in that content.

6. Social Media is Totally Public

Of course Social Media is intensely public. Bad news travels at almost the speed of light… good news only slightly slower. Rumours, news, causes and public outrage can spread way too fast to control. Sometimes the best you can do is hold on for the ride.

7. You Need Friends Before You Need Them

The point at which a story about your company killing baby seals or destroying pristine rain-forests hits the “air-waves” is long past the time you can start to build a community of support. The time to start building your community is now. Nurture them. Give them value… and hopefully they will be there to support you in times of need.

8. Keep Social Media Real

Even when you are posting as a company, speak as one human being to another. Nothing sounds as bad in Social Media as corporatese. If something goes wrong, come out transparently, quickly and frankly. If something goes well, share the joy.

9. Find Your Crowd and Build A Circle of Trust

Make an effort to build your network every day. Connect to people who say things that are interesting, provocative or different. Support people who show initiative. Praise things that make people smile. The larger your grow your active network, the more leverage you have.

10. Be Highly Sharable – Give Them What They Value

In the end, people want content that is compelling to them. If you really know your audience then you can build a core of advocates and influencers who will amplify your message. The secret is to give them stuff to share that makes them look great to the people who matter to them.

10. Tune In

Use all the tools at your disposal to listen to the conversations that are going on around you between the people in your network. If you know what matters to them, then you can put yourself at the centre of conversations that are truly engaging.

11. Back to Conversations

Social Media is not a one-shot tool. If you are able to build a great network and seed compelling conversations, then the real value is in sustaining and deepening those conversations. The more you can keep people talking the great your level of engagement

12. Measure Social Media

Social Media is highly measurable. It’s important to work out what matters to you… friends, comments, shares, new revenue… and ensure that you track the figures.

And a Final Word… Number 0. Tell, Don’t Sell

This one is so screamingly obvious yet so routinely ignored… You are a business and you are there to make a profit, but Social Media is not a mobile bill-board. If you try to talk to peep about your latest special, your amazing new gizmo our your wonderful new course before you have built a relationship then you are missing the point. You need to earn the right to occasionally talk directly about things you want to sell by providing incredible value the vast majority of the time.


Author’s Website:

The Author’s Other Website:


John Farnham: You’re The Voice

John Farnham: You're The Voice

Creator: “You’re the Voice” is a song written by Andy Qunta, Keith Reid, Maggie Ryder and Chris Thompson for John Farnham. It was recorded in 1986 and released on his album “Whispering Jack”.

Purpose: The song is about standing up to make your family and the world work a little better.

Song Manifesto

John Farnham: Whispering JackWe have

The chance to turn the pages over

We can write what we want to write

We gotta make ends meet, before we get much older


We’re all someone’s daughter

We’re all someone’s son

How long can we look at each other

Down the barrel of a gun?



You’re the voice, try and understand it

Make a noise and make it clear

Oh-o-o-o, whoa-o-o-o!

We’re not gonna sit in silence

We’re not gonna live with fear

Oh-o-o-o, whoa-o-o-o!


This time

We know we all stand together

With the power to be powerful

Believing, we can make it better



We’re all someone’s daughter

We’re all someone’s son

How long can we look at each other

Down the barrel of a gun?…


You’re the voice, try and understand it

Make a noise and make it clear

Oh-o-o-o, whoa-o-o-o!

We’re not gonna sit in silence

We’re not gonna live with fear

Oh-o-o-o, whoa-o-o-o!


{Instrumental[Bag Pipes(Tin Whistle)]}



We’re all someone’s daughter

We’re all someone’s son

How long can we look at each other

Down the barrel of a gun?…


You’re the voice, try and understand it

Make a noise and make it clear

Oh-o-o-o, whoa-o-o-o!

We’re not gonna sit in silence

We’re not gonna live with fear

Oh-o-o-o, whoa-o-o-o!

(repeat until end of song)



Original Song Video:

Song Lyrics:


Official John Farnham website:


Rose Tattoo: We Can’t Be Beaten

Rose Tattoo: We Can't Be Beaten

Creator: Rose Tattoo’s song ‘We Can’t Be Beaten’ was released in 1982

Purpose: An anthem to “make the streets free”. (song lyrics)

Song Manifesto

If ya wanna be in my gang, stand up with me
We’ll start a revolution and make the streets free
We’ll never weaken, we’ll give it our best
Can’t be defeated, we’re better than the rest

Shoulder to shoulder, we’re gonna stand
We’re gonna fight to the very last man
Can’t be defeated, don’t know the word
Shoulder to shoulder, we’ll fight the world

We can’t be beaten, what’ll we tell ’em boys
We can’t be beaten

There comes a time, when every man must fight
When he believes in justice and right
He’ll take so much till he’ll take no more
They’ll hear us coming when they hear the mighty roar

Shoulder to shoulder, we’re gonna stand
We’re gonna fight to the very last man
Can’t be defeated, don’t know the word
Shoulder to shoulder, we’ll fight the world

We can’t be beaten, Let me hear ya
We can’t be beaten, Sing it out loud
We can’t be beaten, We’ll tell the world
We can’t be beaten

Now listen, everybody out there that really cares
You gotta realize that you’re the real power
We can rule the streets
It’s just up to you and me

Can’t be defeated, don’t know the word
Shoulder to shoulder, we’ll fight the world

We can’t be beaten, hey hey
We can’t be beaten, you gotta believe it
We can’t be beaten, they’ll soon find out
We can’t be beaten, no
We can’t be beaten
We can’t be beaten, when they hear our voice
We can’t be beaten, they’ll hear us comin’
We can’t be beaten, we’ve got the cause to fight


Official Band Website: