Ban the ‘R’ Word

Creator: In response to Special Olympics athletes’ call for change, the Special Olympics International Board of Directors adopts a resolution to update the movement’s terminology from “mental retardation” to “intellectual disabilities.” (source: website)

Purpose: To combat the inappropriate use of the R-word in common usage.

Ban the ‘R’ Word Manifesto

Ban the 'R' word


The R Word Website

The R Word Pledge

Campaign Graphics


AusFlag: A New Australian Flag

Creator: Ausflag is an apolitical, non-profit organisation.

Purpose: The AusFlag manifesto aims to secure the popular support of the Australian people for the adoption of a truly Australian flag, anthem and colours.


Ausflag: A New Australian Flag


Ausflag the Organization and the history of the Australian flag

Wikipedia and the Australian Flag Debate




Australian Flag

Creator: The Australian Flag design was the result of a national competition in 1901. Five people submitted similar designs and were all declared equal designers.

Purpose: The flag competition was commissioned shortly after the federation of the Commonwealth of Australia in 1901 and is a public identity symbol of this country.

Icon Manifesto

Australian Flag


A Wikipedia background to the Australian Flag

A deeper history of the Australian Flag

Gerald Holtom: Peace Symbol

Creator: British designer Gerald Holtom, created the Peace Symbol in 1958.

Purpose: This image was originally designed to represent the Campaign for Nuclear Disarmament. The design is an iconic version of the flag semaphore alphabet for the letters ‘N’ and ‘D’ representing Nuclear Disarmament.

Icon Manifesto




The story behind the Peace Symbol design at Wikipedia

Wikipedia and the Campaign for Nuclear Disarmament

Jeremy Samuel: Social Media Engagement Manifesto

Social Media Engagement Manifesto

Creator: Jeremy Samuel, social media savvy blogger.

Purpose: Because engagement is more important than mere activity on social media.

Social Media Engagement Manifesto

1. Social Media Is The World’s Biggest Conversation

We all have a voice and every business that wants to participate in the Social Media conversation needs to respect that voice. As well as creating content, ask questions, make comments, join groups, pages and causes and participate in them. Some of the greatest value will be created on other’s “sites”.

2. Social Media Is The Great Equaliser

The corner store is on level pegging with the biggest of big-box retailers. The brands that will win are the ones that create the most compelling conversations.

3. People Are Here for Connection

People want to connect with friends, further their interests, support causes, get valuable information and share their ideas. You need to be thinking about what those people want to talk about, not what you want to tell them.

4. Social Media is Fundamentally Social – Share Experiences

People love stories. They engage with their emotions before their intellect. If you want to engage with people tell them stories that move them. Like the time when…

5. Social Media is highly personal

Because people create their own content, they have a strong sense of ownership over it. People put very personal details on Social Media and you need to respect the pride that people take in that content.

6. Social Media is Totally Public

Of course Social Media is intensely public. Bad news travels at almost the speed of light… good news only slightly slower. Rumours, news, causes and public outrage can spread way too fast to control. Sometimes the best you can do is hold on for the ride.

7. You Need Friends Before You Need Them

The point at which a story about your company killing baby seals or destroying pristine rain-forests hits the “air-waves” is long past the time you can start to build a community of support. The time to start building your community is now. Nurture them. Give them value… and hopefully they will be there to support you in times of need.

8. Keep Social Media Real

Even when you are posting as a company, speak as one human being to another. Nothing sounds as bad in Social Media as corporatese. If something goes wrong, come out transparently, quickly and frankly. If something goes well, share the joy.

9. Find Your Crowd and Build A Circle of Trust

Make an effort to build your network every day. Connect to people who say things that are interesting, provocative or different. Support people who show initiative. Praise things that make people smile. The larger your grow your active network, the more leverage you have.

10. Be Highly Sharable – Give Them What They Value

In the end, people want content that is compelling to them. If you really know your audience then you can build a core of advocates and influencers who will amplify your message. The secret is to give them stuff to share that makes them look great to the people who matter to them.

10. Tune In

Use all the tools at your disposal to listen to the conversations that are going on around you between the people in your network. If you know what matters to them, then you can put yourself at the centre of conversations that are truly engaging.

11. Back to Conversations

Social Media is not a one-shot tool. If you are able to build a great network and seed compelling conversations, then the real value is in sustaining and deepening those conversations. The more you can keep people talking the great your level of engagement

12. Measure Social Media

Social Media is highly measurable. It’s important to work out what matters to you… friends, comments, shares, new revenue… and ensure that you track the figures.

And a Final Word… Number 0. Tell, Don’t Sell

This one is so screamingly obvious yet so routinely ignored… You are a business and you are there to make a profit, but Social Media is not a mobile bill-board. If you try to talk to peep about your latest special, your amazing new gizmo our your wonderful new course before you have built a relationship then you are missing the point. You need to earn the right to occasionally talk directly about things you want to sell by providing incredible value the vast majority of the time.


Author’s Website:

The Author’s Other Website:


John Farnham: You’re The Voice

John Farnham: You're The Voice

Creator: “You’re the Voice” is a song written by Andy Qunta, Keith Reid, Maggie Ryder and Chris Thompson for John Farnham. It was recorded in 1986 and released on his album “Whispering Jack”.

Purpose: The song is about standing up to make your family and the world work a little better.

Song Manifesto

John Farnham: Whispering JackWe have

The chance to turn the pages over

We can write what we want to write

We gotta make ends meet, before we get much older


We’re all someone’s daughter

We’re all someone’s son

How long can we look at each other

Down the barrel of a gun?



You’re the voice, try and understand it

Make a noise and make it clear

Oh-o-o-o, whoa-o-o-o!

We’re not gonna sit in silence

We’re not gonna live with fear

Oh-o-o-o, whoa-o-o-o!


This time

We know we all stand together

With the power to be powerful

Believing, we can make it better



We’re all someone’s daughter

We’re all someone’s son

How long can we look at each other

Down the barrel of a gun?…


You’re the voice, try and understand it

Make a noise and make it clear

Oh-o-o-o, whoa-o-o-o!

We’re not gonna sit in silence

We’re not gonna live with fear

Oh-o-o-o, whoa-o-o-o!


{Instrumental[Bag Pipes(Tin Whistle)]}



We’re all someone’s daughter

We’re all someone’s son

How long can we look at each other

Down the barrel of a gun?…


You’re the voice, try and understand it

Make a noise and make it clear

Oh-o-o-o, whoa-o-o-o!

We’re not gonna sit in silence

We’re not gonna live with fear

Oh-o-o-o, whoa-o-o-o!

(repeat until end of song)



Original Song Video:

Song Lyrics:


Official John Farnham website:


Rose Tattoo: We Can’t Be Beaten

Rose Tattoo: We Can't Be Beaten

Creator: Rose Tattoo’s song ‘We Can’t Be Beaten’ was released in 1982

Purpose: An anthem to “make the streets free”. (song lyrics)

Song Manifesto

If ya wanna be in my gang, stand up with me
We’ll start a revolution and make the streets free
We’ll never weaken, we’ll give it our best
Can’t be defeated, we’re better than the rest

Shoulder to shoulder, we’re gonna stand
We’re gonna fight to the very last man
Can’t be defeated, don’t know the word
Shoulder to shoulder, we’ll fight the world

We can’t be beaten, what’ll we tell ’em boys
We can’t be beaten

There comes a time, when every man must fight
When he believes in justice and right
He’ll take so much till he’ll take no more
They’ll hear us coming when they hear the mighty roar

Shoulder to shoulder, we’re gonna stand
We’re gonna fight to the very last man
Can’t be defeated, don’t know the word
Shoulder to shoulder, we’ll fight the world

We can’t be beaten, Let me hear ya
We can’t be beaten, Sing it out loud
We can’t be beaten, We’ll tell the world
We can’t be beaten

Now listen, everybody out there that really cares
You gotta realize that you’re the real power
We can rule the streets
It’s just up to you and me

Can’t be defeated, don’t know the word
Shoulder to shoulder, we’ll fight the world

We can’t be beaten, hey hey
We can’t be beaten, you gotta believe it
We can’t be beaten, they’ll soon find out
We can’t be beaten, no
We can’t be beaten
We can’t be beaten, when they hear our voice
We can’t be beaten, they’ll hear us comin’
We can’t be beaten, we’ve got the cause to fight


Official Band Website:






Greg Costikyan: The Scratchware Manifesto

The Gaming Manifesto

Creator: Greg Costikyan, CEO of Manifesto Games.

Purpose: To inspire the gaming industry to being innovative and exciting and not the “morass of drudgery and imitation” it is becoming.

The Scratchware Manifesto

The machinery of gaming has run amok.

Instead of serving creative vision, it suppresses it. Instead of encouraging innovation, it represses it. Instead of taking its cue from our most imaginative minds, it takes its cue from the latest month’s PC Data list. Instead of rewarding those who succeed, it penalizes them with development budgets so high and royalties so low that there can be no reward for creators. Instead of ascribing credit to those who deserve it, it seeks to associate success with the corporate machine.

It is time for revolution.

The Manifesto defines three gaming industry problems and three missions to overcome them:

Problem 1: Driven by Moore’s Law

Mission 1: Build a viable channel for independently-created games.


Problem 2: The narrowness of the retail channel

Mission 2: To create a long tail for games, to allow a thousand different games to find their audience, to smash the iron logic that prohibits innovation.


Problem 3: Publisher cowardice.

Mission 3: To sustain the enormous ferment of creativity we’ve seen over the last three decades into the future, even as the mainstream game industry becomes tired and decayed.


There are also sections titled:

Games are Art

Creators Should Have an Upside

Gamers Rule


And the manifesto concludes with a call to…

Join the Revolution

Join us, and help build a better tomorrow. Get the word out that there’s more to games than you’ll find at Best Buy, and that Manifesto Games is the place to find the best of the rest, the products of individual vision, games created for love and not at the behest of some blinkered suit whose last job was selling Tide.

Let a thousand flowers blossom; let a thousand different games contend.

From now on, we must all strive resolutely to bring about the overthrow of the existing order.

Gameplay over glitz.

Matt Sweeney: The Geek Culture Manifesto

The Geek Culture Manifesto

Creator: Matt Sweeney, database programmer and author of free_geek (because cool kids are boring)

Purpose: Promotion of geek culture as a separate and distinct culture.

The Geek Culture Manifesto

To whom it may concern,

This is ours. It is by us, for us, and about us. You are more then welcome to indulge in our world if you want, but you must understand that it is our world. There is no use in ridiculing our actions. If you do not understand what we are doing, then you are not one of us, and so this is not for you. Your ridicule only proves just how out of step you are with us. It only serves to show that you don’t get it.

What we do is not a joke, except when it is. It is not parody, except when it is. It makes sense to us and that is all it needs to do. This is not something that we will translate for you. We will not explain it to you. Not out of spite, but because it is something that you can only understand if you are one of us.

If you can not understand why we do what we do, then that is fine. This is not meant for you, it is meant for us. We do not ask you to understand. We do not ask you to come to terms with what we are doing. We simply ask that you leave alone those things that you do not understand. Pretend that we do not exist, that is fine with us. Do not try to explain us though. Do not try to understand where we come from or what motivates us. If you are not one of us, then you will never understand these things.

This is ours. It will always be ours. You will never grok it, unless you become one of us. Do not try to make it yours. Do not try to co-opt it for your own ends. If it inspires you to create your own thing, then fine. The thing that you create though is not the thing we have created. Do not pretend otherwise.

You are welcome to join us. Otherwise, leave us alone.

The Geek Community



Stephen Johnson: The Third Place Manifesto

Stephen Johnson: The Third Place Manifesto

Creator: Stephen Johnson, Director – Social, Community Engine.

Purpose: To highlight the shift to the ‘third place of discovery’ and the importance of community as capital.

The Third Place Manifesto

The ‘Third Place’ Manifesto: Discovery of Community and Contextual Value Within a Persistently Disruptive, Emergent Social Ecosystem.

We find ourselves today confronted by an overwhelming frequency of radical transformation and information overload.

Extracting meaning from this paradigm and accordingly, addressing opportunities and challenges which arise through ubiquitous connection and socialisation, has become the conversation of our time.

Here, community has become currency, exercising great power and influence over the way we build brands, innovate products and services, solve complex problems and manage, or destroy reputations.

These signals usher us toward a world where knowledge, power and productive capability may be more dispersed than at any time in our history.

This white paper posits that we are on a trajectory toward another sociological tipping point – the paradigm of the ‘third place of discovery’; an ecosystem which demands context and meaning and is represented by overlapping communities of passion; a mix of semi-public, semi-familiar social and commercial transactions, wherein value creation will be fast, fluid and persistently disruptive.


Download the white paper: