Michael Margolis: Believe Me Story Manifesto

Michael Margolis: Believe Me Story Manifesto

Creator: Michael Margolis, Believe Me: Why your vision, brand and leadership need a bigger story.

Purpose: To introduce a series of concepts for how to get others to believe in your story. In other words to create innovations and make change happen.

Believe Me Story Manifesto

1 Meaning

People don’t really buy a product, a solution, or idea, they buy the story that’s attached to it.

2 Perception

A brand is far more than just a name, a logo, or a tagline; it’s the stories that people tell about you.

3 Relationship

Every story exists in relationship to everything else around it.

4 Memory

We all want to look back at the story of our lives, and know that it made sense.

5 Choices

The stories we tell literally make our world.

6 Disbelief

The power of your story grows exponentially as more and more people accept your story as their truth.

7 Culture

If you want to learn about a culture, listen to the stories. If you want to change a culture, change the stories.

8 Leadership

Leaders lead by telling stories that give others permission to lead, not follow.

9 Convergence

Storytelling is our most basic technology, evolved through twenty-first-century innovation.

10 Epic

We all seek to experience our life in the most heroic of terms.

11 Change

Nobody likes a change story, especially a change story we have no control over. What people really need is a continuity story.

12 Identity

Our fate as a species is contained in the story. Both tyranny and freedom are constructed through well-supported narratives.

13 Freedom

Storytelling empowers, because it escapes the need to claim absolute truth.

14 Evolution

Reinvention is the new storyline.

15 Prophesy

Storytelling is like fortune-telling. The act of choosing a certain story determines the probability of future outcomes.

Source

Download the book: www.BelieveMeTheBook.com

Author’s Blog and more: www.GetStoried.com

Thanks to Mark Jones for pointing out this manifesto!

 

Helen Reddy: I Am Woman

Helen Reddy: I Am Woman

Creator: Cowritten by Helen Reddy and Ray Burton in 1970.

Purpose: To express Reddy’s passion for empowering females. This song became an anthem for the women’s liberation movement.

Manifesto

I am Woman

I am woman, hear me roar

In numbers too big to ignore

And I know too much to go back an’ pretend

‘Cause I’ve heard it all before

And I’ve been down there on the floor

No one’s ever gonna keep me down again

 

Oh yes, I am wise

But it’s wisdom born of pain

Yes, I’ve paid the price

But look how much I gained

If I have to

I can do anything

I am strong (strong)

I am invincible (invincible)

I am woman

 

You can bend but never break me

‘Cause it only serves to make me

More determined to achieve my final goal

And I come back even stronger

Not a novice any longer

‘Cause you’ve deepened the conviction in my soul

 

Oh, yes, I am wise

But it’s wisdom born of pain

Yes, I’ve paid the price

But look how much I gained

If I have to

I can face anything

I am strong (strong)

I am invincible (invincible)

I am woman

 

I am woman watch me grow

See me standing toe to toe

As I spread my lovin’ arms across the land

But I’m still an embryo

With a long, long way to go

Until I make my brother understand

 

Oh, yes, I am wise

But it’s wisdom born of pain

Yes, I’ve paid the price

But look how much I gained

If I have to

I can face anything

I am strong (strong)

I am invincible (invincible)

I am woman

 

Oh, I am woman

I am invincible

I am strong

 

I am woman

I am invincible

I am strong

I am woman

Source

General: http://en.wikipedia.org/wiki/I_Am_Woman

Lyrics: http://www.lyricstime.com/helen-reddy-i-am-woman-lyrics.html

Related Manifestos

 

Bob Dylan: Hurricane

Bob Dylan: Hurricane (song)

Creator: Co-written by Bob Dylan and Jacques Levy in 1975.

Purpose: The song protests the 1966 imprisonment of Rubin ‘Hurricane’ Carter and suggests racism played a significant role in his court trial and subsequent conviction. In 1985, all charges against Carter were dropped and he was released from jail.

Manifesto

Hurricane Song Lyrics

Pistols shots ring out in the bar room night

Enter Patty Valentine from the upper hall

She sees the bartender in a pool of blood

Cries out “My God they killed them all”

Here comes the story of the Hurricane

The man the authorities came to blame

For something that he never done

Put him in a prison cell but one time he could-a been

The champion of the world.

 

Three bodies lying there does Patty see

And another man named Bello moving around mysteriously

“I didn’t do it” he says and he throws up his hands

“I was only robbing the register I hope you understand

I saw them leaving” he says and he stops

“One of us had better call up the cops”

And so Patty calls the cops

And they arrive on the scene with their red lights flashing

In the hot New Jersey night.

 

Meanwhile far away in another part of town

Rubin Carter and a couple of friends are driving around

Number one contender for the middleweight crown

Had no idea what kinda shit was about to go down

When a cop pulled him over to the side of the road

Just like the time before and the time before that

In Patterson that’s just the way things go

If you’re black you might as well not shown up on the street

‘Less you wanna draw the heat.

 

Alfred Bello had a partner and he had a rap for the cops

Him and Arthur Dexter Bradley were just out prowling around

He said “I saw two men running out they looked like middleweights

They jumped into a white car with out-of-state plates”

And Miss Patty Valentine just nodded her head

Cop said “Wait a minute boys this one’s not dead”

So they took him to the infirmary

And though this man could hardly see

They told him that he could identify the guilty men.

 

Four in the morning and they haul Rubin in

They took him to the hospital and they brought him upstairs

The wounded man looks up through his one dying eye

Says “Wha’d you bring him in here for ? He ain’t the guy!”

Yes here comes the story of the Hurricane

The man the authorities came to blame

For something that he never done

Put in a prison cell but one time he could-a been

The champion of the world.

 

Four months later the ghettos are in flame

Rubin’s in South America fighting for his name

While Arthur Dexter Bradley’s still in the robbery game

And the cops are putting the screws to him looking for somebody to blame

“Remember that murder that happened in a bar ?”

“Remember you said you saw the getaway car?”

“You think you’d like to play ball with the law ?”

“Think it might-a been that fighter you saw running that night ?”

“Don’t forget that you are white”.

 

Arthur Dexter Bradley said “I’m really not sure”

Cops said “A boy like you could use a break

We got you for the motel job and we’re talking to your friend Bello

Now you don’t wanta have to go back to jail be a nice fellow

You’ll be doing society a favour

That sonofabitch is brave and getting braver

We want to put his ass in stir

We want to pin this triple murder on him

He ain’t no Gentleman Jim”.

 

Rubin could take a man out with just one punch

But he never did like to talk about it all that much

It’s my work he’d say and I do it for pay

And when it’s over I’d just as soon go on my way

Up to some paradise

Where the trout streams flow and the air is nice

And ride a horse along a trail

But then they took him to the jailhouse

Where they try to turn a man into a mouse.

 

All of Rubin’s cards were marked in advance

The trial was a pig-circus he never had a chance

The judge made Rubin’s witnesses drunkards from the slums

To the white folks who watched he was a revolutionary bum

And to the black folks he was just a crazy nigger

No one doubted that he pulled the trigger

And though they could not produce the gun

The DA said he was the one who did the deed

And the all-white jury agreed.

 

Rubin Carter was falsely tried

The crime was murder one guess who testified

Bello and Bradley and they both… oh they lied

And the newspapers they all went along for the ride

How can the life of such a man

Be in the palm of some fool’s hand ?

To see him obviously framed

Couldn’t help but make me feel ashamed to live in a land

Where justice is a game.

 

Now all the criminals in their coats and their ties

Are free to drink martinis and watch the sun rise

While Rubin sits like Buddha in a ten-foot cell

An innocent man in a living hell

That’s the story of the Hurricane

But it won’t be over till they clear his name

And give him back the time he’s done

Put him in a prison cell but one time he could-a been

The champion of the world.

Source

General: http://en.wikipedia.org/wiki/Hurricane_%28song%29

Lyrics: http://www.sing365.com/music/lyric.nsf/hurricane-lyrics-bob-dylan/2e9ffb25ff6016164825696900386aa4

Related Manifestos

John Lennon: Imagine

John Lennon: Imagine

Creator: John Lennon, opening song track on his album Imagine, 1971.

Purpose: A personal declaration of how John Lennon wanted the world to be.

Manifesto

Imagine

Imagine there’s no Heaven

It’s easy if you try

No hell below us

Above us only sky

Imagine all the people

Living for today

 

Imagine there’s no countries

It isn’t hard to do

Nothing to kill or die for

And no religion too

Imagine all the people

Living life in peace

 

You may say that I’m a dreamer

But I’m not the only one

I hope someday you’ll join us

And the world will be as one

 

Imagine no possessions

I wonder if you can

No need for greed or hunger

A brotherhood of man

Imagine all the people

Sharing all the world

 

You may say that I’m a dreamer

But I’m not the only one

I hope someday you’ll join us

And the world will live as one

Source

General: http://en.wikipedia.org/wiki/Imagine_%28song%29

Lyrics: http://www.lyrics007.com/John%20Lennon%20Lyrics/Imagine%20Lyrics.html

Related Manifestos

The Wellbeing Manifesto

Wellbeing Manifesto - Australia Institute

Creators: The Australia Institute
Purpose: Governments in Australia should be devoted to improving our individual and social wellbeing.

Manifesto

The Wellbeing Manifesto proposes nine areas in which a government could and should enact policies to improve national wellbeing.

  1. Provide fulfilling work
  2. Reclaim our time
  3. Protect the environment
  4. Rethink education
  5. Invest in early childhood
  6. Discourage materialism and promote responsible advertising
  7. Build communities and relationships
  8. A fairer society
  9. Measure what matters

Sources

Complete manifesto: http://wellbeingmanifesto.net/

Christopher Richards: The Slow Movement

Cup of Tea - Geoff McDonald

Creator: Christopher Richards
Purpose: As a counterpoint to the increasing pace of life, slow the world down…

Manifesto

There are those who urge us to speed.

We resist!

We shall not flag or fail.

We shall slow down in the office, and on the roads.

We  shall slow down with growing confidence when all those around us are in a shrill state of hyperactivity (signifying nothing).

We shall defend our state of calm, whatever the cost may be.

We shall slow down in the fields and in the streets, we shall slow down in the hills, we shall never surrender!?

If you can slow down when all around you are speeding up, then you’re one of us.

Be proud that you are one of us and not one of them.

For they are fast, and we are slow.

If a thing is worth doing, it is worth doing slowly.

Some are born to slowness—others have it thrust upon them.

And still others know that lying in bed with a morning cup of tea is the supreme state for mankind.

Sources

The Slow Movement: http://en.wikipedia.org/wiki/Slow_Movement

The Slow Manifesto: http://slowdownnow.org/

Photo: Geoff McDonald

Related Manifestos

Martin Luther King: I Have a Dream

http://www.youtube.com/watch?v=KUP_ISA030c

Creator: Martin Luther King, Speech made 28th of August 1963, Lincoln Memorial Washington DC.
Purpose: Call for racial equality and an end to discrimination.

Manifesto

Here’s some key excerpts from his speech:

“I have a dream that one day this nation will rise up and live out the true meaning of its creed: ‘We hold these truths to be self-evident, that all men are created equal.’”
“I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin, but by the content of their character.”
“I have a dream that one day on the red hills of Georgia the sons of former slaves and the sons of former slave owners will be able to sit down together at a table of brotherhood.”
“With this faith we will be able to work together, to pray together, to struggle together, to go to jail together, to stand up for freedom together, knowing that we will be free one day.”
“Now is the time to lift our nation from the quicksand of racial injustice to the solid rock of brotherhood. Now is the time to make justice a reality for all of God’s children.”

Sources

General Source: http://en.wikipedia.org/wiki/I_Have_a_Dream
Full speech transcript: http://www.americanrhetoric.com/speeches/mlkihaveadream.htm
Complete Speech Video: http://www.youtube.com/watch?v=PbUtL_0vAJk

Related Manifestos

The Manifesto Manifesto

The Manifesto Manifesto

Creator : Geoff McDonald, 2011

Purpose : The Manifesto Project needs a fundamental manifesto that defines the principles of manifestos. And here it is…

The Nine Manifesto Principles

1.    Manifestos are primal

Manifestos are the first and most fundamental thing you should create. They’re your foundation stone upon which all other things are built. Create them, share them and plaster them everywhere. More…

2.    Manifestos terminate the past

Manifestos draw a line in the sand. They say ‘this ends here. Now!’ And a new context, a new era and a new beginning starts. Do this effectively and your results will accelerate and your old problems will fade away. More…

3.    Manifestos create new worlds

Manifestos are bold intentions. They don’t describe things, they declare them into existence. Take a stand, sharpen your purpose and incite the future. More…

4.    Manifestos trigger communities

Manifestos die in the dark. They’re public documents intended to rally people to your cause. This unites like-minded souls to birth new communities. More…

5.    Manifestos define us

Manifestos create belonging. They shout ‘This is who we are!’ If this calls to you it will become your anthem, badge of honour and new identity. More…

6.    Manifestos antagonise others

Manifestos need enemies. When they appeal to everyone they lose all their power. Believers will cross your line in the sand, others will stay behind it. Magnify this difference to multiply your impact. More…

7.    Manifestos inspire being

Manifestos generate new meaning. They collect attitudes, align beliefs and provide a consistent worldview. This inspires new ways of being and calls forth new action. More…

8.    Manifestos provoke action

Manifestos without action are merely words on a page. Manifestos exist to inspire decisive action, potent results and powerful change. More…

9.    Manifestos command presence

Manifestos matter. Whilst thoughts fade and speech can be silenced, manifestos are real. They live in many different physical forms so they can be easily shared. And, this keeps them alive. More…

Sources

Author’s Website: http://geoffmcdonald.com/blog

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