Creator: The Cloud Appreciation Society
Purpose: Because “…we love clouds and we’re not ashamed to say it and we’ve had enough of people moaning about them.” (Society home page).
The Cloud Appreciation Society Manifesto
WE BELIEVE that clouds are unjustly maligned and that life would be immeasurably poorer without them.
We think that they are Nature’s poetry, and the most egalitarian of her displays, since everyone can have a fantastic view of them.
We pledge to fight ‘blue-sky thinking’ wherever we find it. Life would be dull if we had to look up at cloudless monotony day after day.
We seek to remind people that clouds are expressions of the atmosphere’s moods, and can be read like those of a person’s countenance.
Clouds are so commonplace that their beauty is often overlooked. They are for dreamers and their contemplation benefits the soul. Indeed, all who consider the shapes they see in them will save on psychoanalysis bills.
And so we say to all who’ll listen:Look up, marvel at the ephemeral beauty, and live life with your head in the clouds!
Creator: Stephen Johnson, Director – Social, Community Engine.
Purpose: To highlight the shift to the ‘third place of discovery’ and the importance of community as capital.
The Third Place Manifesto
The ‘Third Place’ Manifesto: Discovery of Community and Contextual Value Within a Persistently Disruptive, Emergent Social Ecosystem.
We find ourselves today confronted by an overwhelming frequency of radical transformation and information overload.
Extracting meaning from this paradigm and accordingly, addressing opportunities and challenges which arise through ubiquitous connection and socialisation, has become the conversation of our time.
Here, community has become currency, exercising great power and influence over the way we build brands, innovate products and services, solve complex problems and manage, or destroy reputations.
These signals usher us toward a world where knowledge, power and productive capability may be more dispersed than at any time in our history.
This white paper posits that we are on a trajectory toward another sociological tipping point – the paradigm of the ‘third place of discovery’; an ecosystem which demands context and meaning and is represented by overlapping communities of passion; a mix of semi-public, semi-familiar social and commercial transactions, wherein value creation will be fast, fluid and persistently disruptive.
Download the white paper: http://www.communityengine.com/the-%E2%80%98third-place%E2%80%99-manifesto-discovery-of-community-and-contextual-value-within-a-persistently-disruptive-emergent-social-ecosystem