Relenta: The Simple CRM Manifesto

Relenta: The Simple CRM Manifesto

Creator: Dmitri Eroshenko, founder and CEO of Relenta, CRM for people who get things done.

Purpose: Our software design mantras that make Relenta what it is, nothing else and nothing less.

 The simple CRM manifesto

Simple is more, not less

We believe that the term “simple software” is popularly misused. Designing simple apps isn’t easy, and simple doesn’t mean dumbed-down. For us, simplicity is synonymous with more ability. Simple is the software that lets you get more done with less effort.

Live and let work

We believe in not forcing you to work the way we think is right. Instead, we give you the tools and get out of your way. When faced with multiple design decisions, we apply the one that makes fewer assumptions about what is good for you.

The 90-10 rule

We believe that less is more. Our goal is the software that gives you 90 per cent of the functionality that you need with only 10 per cent of the application weight. Why not the familiar 80-20 rule? Because we can do better than that.

The one click zone

We believe that the #1 reason for poor productivity is data fragmentation across multiple apps, accounts and browser windows. Our goal is to organize any and all information required for running your daily life so that nothing is more than one click away.

Similarities, not differences

We believe that at their core, all small work groups share similar challenges. For this reason we are focusing on the similarities among our users and not on what makes them different. We build our software to be universally applicable to work groups in any trade or profession.




Manifesto on Relenta’s blog, posted August 22nd, 2011.